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Below is an in-depth analysis and side-by-side comparison of We Olive & Wine Bar vs Crescendo including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $285,000 - $421,500 | $90,000 - $260,000 |
Franchise Fee | $30,000 | $29,000 |
Royalty Fee | 6% | 5% |
Advertising Fee | - | 1% |
Year Founded | - | 2008 |
Year Franchised | - | 2008 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | Franchisees learn how to manage all aspects of the store, including processes for store opening and ongoing sales growth. We Olive provides a comprehensive training program for two people in beautiful Paso Robles, California without charge. This in-store and classroom program covers the facets of the day-to-day operation of your We Olive store. In addition, the We Olive orientation will explain in detail how you can leverage the corporate support in areas such as marketing, customer service, hiring, sampling, product knowledge, IT and ordering procedures. After the initial training, We Olive provides scheduled trainings for two more people without charge. | - |
Support | Franchisees receive a solid structure needed to build a successful, sustainable business. From hiring and customer service training to store layout, merchandizing and inventory control, the We Olive operational team provides support for ongoing success. *Guidance on operating processes *Assistance with purchasing of approved equipment, inventory, signs, supplies *Development of local advertising and promotions; *Administration, accounting and inventory control; *Employee and management training programs as needed. Additionally, We Olive is in the process of establishing an Advisory Council of Franchisees to continually advise on system best practices, marketing and service enhancements. | Crescendo USA is dedicated to recruiting, developing, motivating, and educating passionate individuals to be successful and profitable Crescendo franchisee partners. To meet this goal, we offer a complete package of support services. We get franchisees off on the right foot by providing extensive product and operations training, including a top-notch operations manual. We help find just the right location, and then assist with the lease negotiation. We professionally design store layout, and then bring our hammers to help with the build-out and setup. We provide initial training for your staff and hands-on planning for a remarkable grand opening event and marketing campaign. Our support and guidance do not stop once your shop is up and running. Our ongoing services include store operations, marketing, accounting, performance analysis, and world class event design and execution. Come see what it feels like to be part of a team dedicated to helping you create a thriving business and share your passion for exploring the finest flavors of the world. |
Marketing | With an established identity, advertising, public relations and interactive expertise, the We Olive marketing team has generated awareness and traffic for each franchisee and cultivated a loyal base of repeat customers. | - |
Operations | - | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | - | - |
International Expansion | - | - |
A Fun, Healthy, and Delicious Franchise Experience Developing and managing your own We Olive store involves much more than selling high quality olive oil products and exceptional wines. It is about engaging people through an authentic culinary experience in which they want to actively participate. Store ownership celebrates the healthy culinary traditions that have been associated with olive oil and wine for thousands of years. The We Olive brand, through its comprehensive franchising system, supports the personal and financial growth of franchisees who love food and wine, enjoy educating and entertaining customers and want to sustain a healthy, exhilarating business. The We Olive brand is recognized by the media, olive growers, the travel industry, and the culinary community for delivering an authentic, multi-sensory experience. Franchisees will benefit from: Brand recognition - We Olive is recognized as a leading source for California Extra Virgin Olive Oil and gourmet products that enhance the culinary experience of olive oil. The We Olive brand stands for fun, healthy, delicious artisan products enjoyed in a stylish, interactive tasting room atmosphere. Innovation - We Olive continues to create new and exciting ways to share the "Olive Oil Experience". We broaden our market of loyal consumers and increase revenue streams with new wine bar tasting rooms, prepared foods, events and gift collections enjoyed by our retail and businesses customers. Vendors - We source and contract with only the finest quality suppliers, including California Extra Virgin Olive Oil growers certified by the California Olive Oil Council. Since all hand crafted food products are available for tasting at We Olive stores, we source and deliver only the finest, highest quality gourmet foods, wines and gifts at the right prices. Do you want to share your passion for delicious, healthy gourmet foods with the support of a proven franchise team behind you? Contact us at http://www.weolive.com/franchise/request_information.html
Crescendo is the premier specialty retailer of the world's finest oils, vinegars and spices. Every product on our shelves is harvested at the peak of perfection, providing customers with a "Symphony of Taste." Crescendo's unique concept offers customers the opportunity to "See, Sample and Savor" before they choose the quantity they wish to purchase. The European tradition of tasting and selecting a preferred quantity is centuries old and harkens back to the practice of shopping in local farmers markets. Through in-store tastings, cooking classes and demonstrations, and extensive, individualized service, customers are given the opportunity to learn what makes Crescendo products the best in the world and to taste the difference for themselves. Crescendo carries the largest, freshest bulk selection of natural, organic culinary oils and fruit and balsamic vinegars in the world. The key to Crescendo's unparalleled freshness starts with our close partnership with local growers from around the world. At the point of harvest, products are sealed in airtight containers, coming into contact with air and light only at the moment of tasting or decanting for your customers. Crescendo offers an uninterrupted supply distribution to our USA franchise locations through an integrated supply partner in Chicago. Why Choose Crescendo? Sales beyond the Four Walls The unparalleled quality of Crescendo cask-borne, artisan oils, vinegars and spices creates a unique opportunity for sales to restaurants, culinary schools, and caterers. While most retailers must wait for customers to enter their stores, Crescendo owners can achieve recurring sales by educating local chefs about exclusive products that will set their menus apart from the competition. Other sources of outside sales include corporate gift programs, real estate agents, financial planners, and other professionals who routinely gift their customers and employees. Seasonal gift giving is another source of revenue. Crescendo customers delight in sharing their passion for their favorite flavors, which translates into brisk holiday sales. Dedication to Excellence The Crescendo mission is to provide patrons with a Mediterranean way of sampling and savoring premium-quality, artisan products directly from the cask, with a commitment to uncompromising levels of satisfaction. Crescendo is committed to bringing only the finest quality culinary oils, vinegars and spices to the marketplace and to always being the first stop for quality and health conscious gourmets, epicures and food lovers. Crescendo shops create a delightful, memorable customer experience by sampling the full range of products, which increases likelihood of purchase and engenders a strong sense of goodwill toward the business. A Global Vision Crescendo's successful franchise system was founded in 1994 in Germany, and Crescendo now has shops in Hong Kong, Japan, Korea, Singapore, Taiwan, Germany, Switzerland, Canada, and the United States. Our goal is to be the premier source and leading educator for the finest artisanal products to savor a healthy life. A Dedicated Team Crescendo USA is dedicated to recruiting, developing, motivating, and educating passionate individuals to be successful and profitable Crescendo franchisee partners. To meet this goal, we offer a complete package of support services. We get franchisees off on the right foot by providing extensive product and operations training, including a top-notch operations manual. We help find just the right location, and then assist with the lease negotiation. We professionally design store layout, and then bring our hammers to help with the build-out and setup. We provide initial training for your staff and hands-on planning for a remarkable grand opening event and marketing campaign.