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Updated RecentlyWe Olive & Wine Bar vs The Brass Tap Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of We Olive & Wine Bar vs The Brass Tap including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $285,000 - $421,500 | $780,925 - $1,318,525 |
| Franchise Fee | $30,000 | $37,500 |
| Royalty Fee | 6% | 4% |
| Advertising Fee | - | 1.5% |
| Year Founded | - | 2008 |
| Year Franchised | - | 2010 |
| Term Of Agreement | - | 10 years |
| Term Of Agreement | - | 10 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | No previous franchise or pub experience necessary. Multi-unit agreements available. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/Yes |
| Equipment | -/- | -/Yes |
| Inventory | -/- | -/Yes |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | Franchisees learn how to manage all aspects of the store, including processes for store opening and ongoing sales growth. We Olive provides a comprehensive training program for two people in beautiful Paso Robles, California without charge. This in-store and classroom program covers the facets of the day-to-day operation of your We Olive store. In addition, the We Olive orientation will explain in detail how you can leverage the corporate support in areas such as marketing, customer service, hiring, sampling, product knowledge, IT and ordering procedures. After the initial training, We Olive provides scheduled trainings for two more people without charge. | On-The-Job Training: 196 hours Classroom Training: 96 hours Additional Training: At corporate training store |
| Support | Franchisees receive a solid structure needed to build a successful, sustainable business. From hiring and customer service training to store layout, merchandizing and inventory control, the We Olive operational team provides support for ongoing success. *Guidance on operating processes *Assistance with purchasing of approved equipment, inventory, signs, supplies *Development of local advertising and promotions; *Administration, accounting and inventory control; *Employee and management training programs as needed. Additionally, We Olive is in the process of establishing an Advisory Council of Franchisees to continually advise on system best practices, marketing and service enhancements. | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | With an established identity, advertising, public relations and interactive expertise, the We Olive marketing team has generated awareness and traffic for each franchisee and cultivated a loyal base of repeat customers. | Co-op Advertising Ad Templates Regional Advertising Social media Email marketing Loyalty program/app |
| Operations | - | Absentee Ownership Allowed Number of Employees Required to Run: 10 - 20 |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | - | - |
| International Expansion | - | - |
Company Overviews
About We Olive & Wine Bar
A Fun, Healthy, and Delicious Franchise Experience Developing and managing your own We Olive store involves much more than selling high quality olive oil products and exceptional wines. It is about engaging people through an authentic culinary experience in which they want to actively participate. Store ownership celebrates the healthy culinary traditions that have been associated with olive oil and wine for thousands of years. The We Olive brand, through its comprehensive franchising system, supports the personal and financial growth of franchisees who love food and wine, enjoy educating and entertaining customers and want to sustain a healthy, exhilarating business. The We Olive brand is recognized by the media, olive growers, the travel industry, and the culinary community for delivering an authentic, multi-sensory experience. Franchisees will benefit from: Brand recognition - We Olive is recognized as a leading source for California Extra Virgin Olive Oil and gourmet products that enhance the culinary experience of olive oil. The We Olive brand stands for fun, healthy, delicious artisan products enjoyed in a stylish, interactive tasting room atmosphere. Innovation - We Olive continues to create new and exciting ways to share the "Olive Oil Experience". We broaden our market of loyal consumers and increase revenue streams with new wine bar tasting rooms, prepared foods, events and gift collections enjoyed by our retail and businesses customers. Vendors - We source and contract with only the finest quality suppliers, including California Extra Virgin Olive Oil growers certified by the California Olive Oil Council. Since all hand crafted food products are available for tasting at We Olive stores, we source and deliver only the finest, highest quality gourmet foods, wines and gifts at the right prices. Do you want to share your passion for delicious, healthy gourmet foods with the support of a proven franchise team behind you? Contact us at http://www.weolive.com/franchise/request_information.html
About The Brass Tap
Veteran Incentives 10% off franchise fee
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