Au Vieux Duluth Express vs La Madeleine Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Au Vieux Duluth Express vs La Madeleine including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Au Vieux Duluth Express Franchise
La Madeleine Franchise
Investment $175,000 - $500,000$1,249,362 - $3,088,747
Franchise Fee $30,000 - $40,000$40,000
Royalty Fee -5%
Advertising Fee -2.5%
Year Founded 19791983
Year Franchised 20022011
Term Of Agreement -Term of agreement not renewable
Term Of Agreement -Term of agreement not renewable
Renewal Fee --


Business Experience Requirements
 
Au Vieux Duluth Express Franchise
La Madeleine Franchise
Experience -• Passionate about the la Madeleine brand and our food • $5 million net worth; liquid assets of $2.5 million • Dedicated to developing multiple restaurants in a given market • Excellent knowledge of the local retail real estate market • Resources to develop and operate at least three (3) bakery cafés in a given territory • Strong track record as a multi-unit restaurant operator • Cultural fit

Financing Options
 
Au Vieux Duluth Express Franchise
La Madeleine Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/-No/No
Start-up Costs -/-No/Yes
Equipment -/-No/Yes
Inventory -/-No/Yes
Receivables -/-No/Yes
Payroll -/-No/Yes

Training & Support
 
Au Vieux Duluth Express Franchise
La Madeleine Franchise
Training -• Ongoing field support • Store opening assistance • Continuous training • Extensive six-week training program for Operations Directors, General Managers, and Managers • Ongoing culinary development On-The-Job Training: 416 hours Classroom Training: 64 hours
Support -Real Estate • Market evaluation and planning • Site selection assistance • LOI and contract negotiation assistance • In-house real estate resources • Identifying and securing local representation Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing - • Grand opening assistance • Store opening and PR resources • Local marketing support • Creative support for national promotional events Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing Loyalty program/app
Operations --

Expansion Plans
 
Au Vieux Duluth Express Franchise
La Madeleine Franchise
US Expansion YesYes
Canada Expansion --
International Expansion YesYes

Company Overviews

About Au Vieux Duluth Express

At Au Vieux Duluth Express you will discover one of a kind dishes, liberal bits and fantastic quality nourishments. Rich in Greek convention cooking is conveyed to you quick, crisp and warmly. Remarkable in flavor, our flame broiled huge, succulent, marinated bits of meat, chicken, pork, fish and claim to fame brochettes, all charbroiled to flawlessness, are certain to fulfill your craving. We likewise offer a decision of delightful side things making an elegantly important plate. Your prosperity is our goal. Our dedicated and enthusiastic group is focused on creating and proposing programs that will give you a chance to take advantage of your organization. That commitment gives our framework its extraordinary reputation for proficiency and productivity. When you join the MTY group, you take advantage of a wellspring of expert support, skill and know-how that has guaranteed the accomplishment of several establishments throughout the years. We offer persistent support and expert direction all through the establishment procedure, from the improvement of your eatery through to opening day and past. Au Vieux Duluth Express - A scrumptious culinary affair!

About La Madeleine

La Madeleine's serves handcrafted, crave-worthy country French-inspired dishes makes them a favorite with critics and guests alike. Their casual French home atmosphere and versatile menu makes them the perfect place for any meal or a special afternoon treat. La Madeleine guests are greeted with a friendly "bonjour" and an inviting ambiance where they can relax while enjoying time with friends and family. With a menu that satisfies cravings morning, noon, and night, it's no wonder guests keep coming back. For experienced restaurateurs, la Madeleine presents an exciting, financially sound opportunity to share in a unique concept with great potential. At la Madeleine we pride ourselves on our handcrafted food and ambiance we share with our guests. But behind the scenes we work even harder to provide support to our franchisees to help them grow both their business and the la Madeleine brand. We understand investing in the la Madeleine name and menu is just part of the equation for you. World-class operations and efficiencies are equally important and la Madeleine has those. Our commitment to you as a franchisee is to constantly work to find better, more efficient and more profitable ways to help you operate your la Madeleine franchise.

The total investment necessary to begin operation of a la Madeleine franchise is as follows:
  • Traditional Café: $1,249,362 to $3,088,747 (excluding real estate and landlord allowances). This includes $43,630 that must be paid to the franchisor or their affiliates.
  • Petite Café: $1,426,200 to $1,747,400. $390,983 to $1,718,012 (excluding real estate and landlord allowances). This includes between $20,000 and $43,630 that must be paid to the franchisor or their affiliates.
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#125 in Franchise 500 for 2020.
#141 in Franchise 500 for 2021.