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Below is an in-depth analysis and side-by-side comparison of Lovin' Spoons vs Wendy's Milk Bar including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $385,000 - $493,000 | $100,000 - $210,000 |
Franchise Fee | $25,000 | $25,000 |
Royalty Fee | 6% | - |
Advertising Fee | - | - |
Year Founded | 2010 | 1979 |
Year Franchised | 2011 | 0 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | Wendys franchisees take a hands-on approach to their business yet they understand the importance of following procedure and working within the Wendys system. Our franchisees are friendly, outgoing and determined to succeed. They love making other people happy and they are always positive and enthusiastic. Our franchisees understand the importance of customer service and building strong community relations. They are strong team leaders and they relate well to their staff. In fact, we often talk about our franchisees as having pink blood � they live and breathe the Wendys brand; the outcome of which is almost always reflected in their success. If this sounds like you, then you�re already well on your way to meeting the needs of becoming a Wendys franchisee. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | In addition to intensive classroom instruction, you'll also get hands-on training in working stores to learn the Lovin' Spoons systems and operating procedures. | When you join the Wendys franchise, your first step will be to take part in our franchisee training program where you'll learn about the Wendys philosophy and business approach as well as how to operate your store. The training program includes: *Three weeks of in-store training with an accredited trainer (before your store opens its doors) *One week at our National Support Office where you'll learn about the retail and management skills which underpin Wendys success We also provide ongoing assistance with staff recruitment programs and staff training, including customer service training and other management service programs. |
Support | *Site review and selection *Demographics studies *Prototype construction plans and store design guidance. Operations Support Our detailed training will help you feel comfortable with managing your staff, financials and in-store technology, and our confidential comprehensive operations manual will be a useful day-to-day reference guide. Vendor Relationships We'll help you take advantage of our special relationships with equipment, food, paper goods and other key vendors and suppliers. Marketing Support From your frozen yogurt franchise Grand Opening celebration to ongoing promotional ideas and programs throughout the year, Lovin' Spoons features a proven marketing approach including detailed marketing manuals and strategies, social media campaigns, a custom web page for your store and access to our marketing experts. Online Franchise Resources Our user-friendly online franchise portal will provide you with easy access to branded materials, signage, updated manuals and more. You can also quickly communicate with Lovin' Spoons corporate leadership through contact forms and collaborate with other franchisees in an online forum. | Wendys Private Website is a key resource for our franchise family. It contains a wealth of information and tools designed to make your life easier. In addition to our confidential Product, Operational and Local Area Marketing manuals, the site contains valuable business tools such as Wendys business planning and promotional plans. It also incorporates important news, promotional briefs and links to order merchandise, posters and vouchers online. As a franchisee, you'll be given your own Wendys email address, enabling you to contact head office and to keep in touch with other franchisees. |
Marketing | - | As a national network, we have developed a strong brand position in an increasingly cluttered and competitive environment. Keeping Wendys at the forefront of customer minds is an essential part of our success. To do this, we work with leading advertising and communications agencies to implement compelling advertising and marketing campaigns � all designed to achieve excellent cut-through within our key target demographics. |
Operations | - | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | - | - |
International Expansion | - | Yes |
When we began the journey that led to the founding of Lovin' Spoons, we were committed to a simple vision: provide the very best frozen yogurt and toppings available and pair them with a unique atmosphere that generates excitement. Prior to starting the company, we spent a year in yogurt shops across the country, equipping ourselves with the best practices that would ultimately become the foundation of our successful concept. With the groovy decade of the 1970′s near and dear to our heart, we knew this exciting era could be the natural inspiration for our unique and expressive brand and in-store experience. Our hometown of Savannah, GA, was a natural place to bring Lovin' Spoons to life, and the award-winning stores have been embraced by customers and the community beyond our wildest dreams. Unlike typical cookie cutter yogurt stores, our loyal guests have frequently noted that Lovin' Spoons stores truly have a soul. This is the ultimate compliment, and is a clear differentiator in the market. Our concept was built from the ground up to be a growing frozen yogurt franchise, and we are prepared to equip you with the tools and support you need to bring the Lovin' to your community. Join us as we look to expand the unique Lovin' Spoons frozen yogurt experience to customers across the country. We are eagerly seeking passionate and enthusiastic franchisees to join this groovy ride! Honorably discharged veterans receive $10,000 off of initial franchise fee of $25K.