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Updated RecentlySwirls and Twirls vs Wendy's Milk Bar Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Swirls and Twirls vs Wendy's Milk Bar including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $335,000 - $664,750 | $100,000 - $210,000 |
| Franchise Fee | $30,000 | $25,000 |
| Royalty Fee | 6% | - |
| Advertising Fee | - | - |
| Year Founded | 2011 | 1979 |
| Year Franchised | 2012 | 0 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | We are looking for highly self-motivated business minded people searching for independent ownership. We look for franchisees that are outgoing and dedicated to building connections within the community. Our franchisees must also be financially qualified. We have multi-unit opportunities available for those who fulfill specific qualifications. | Wendys franchisees take a hands-on approach to their business yet they understand the importance of following procedure and working within the Wendys system. Our franchisees are friendly, outgoing and determined to succeed. They love making other people happy and they are always positive and enthusiastic. Our franchisees understand the importance of customer service and building strong community relations. They are strong team leaders and they relate well to their staff. In fact, we often talk about our franchisees as having pink blood � they live and breathe the Wendys brand; the outcome of which is almost always reflected in their success. If this sounds like you, then you�re already well on your way to meeting the needs of becoming a Wendys franchisee. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | You will receive 10 days of training at our location in West Islip, New York covering Swirls and Twirls Systems and Procedures, Food Safety, Customer Service, Finance, Administrative procedures and Local Store Marketing. | When you join the Wendys franchise, your first step will be to take part in our franchisee training program where you'll learn about the Wendys philosophy and business approach as well as how to operate your store. The training program includes: *Three weeks of in-store training with an accredited trainer (before your store opens its doors) *One week at our National Support Office where you'll learn about the retail and management skills which underpin Wendys success We also provide ongoing assistance with staff recruitment programs and staff training, including customer service training and other management service programs. |
| Support | Swirls and Twirls provides its franchisees with support from site selection approvals to store opening assistance, training, ongoing consultation, marketing programs and materials, new products and more. | Wendys Private Website is a key resource for our franchise family. It contains a wealth of information and tools designed to make your life easier. In addition to our confidential Product, Operational and Local Area Marketing manuals, the site contains valuable business tools such as Wendys business planning and promotional plans. It also incorporates important news, promotional briefs and links to order merchandise, posters and vouchers online. As a franchisee, you'll be given your own Wendys email address, enabling you to contact head office and to keep in touch with other franchisees. |
| Marketing | - | As a national network, we have developed a strong brand position in an increasingly cluttered and competitive environment. Keeping Wendys at the forefront of customer minds is an essential part of our success. To do this, we work with leading advertising and communications agencies to implement compelling advertising and marketing campaigns � all designed to achieve excellent cut-through within our key target demographics. |
| Operations | - | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | - | - |
| International Expansion | - | Yes |
Company Overviews
About Swirls and Twirls
Swirls and Twirls was created to be the ultimate healthy indulgence and the most innovative self-serve frozen yogurt experience out there. We are all about promoting creative expression - in all forms.
Every Swirls and Twirls Franchise is:
Fun, simple, highly scalable
Unique, creative, completely innovative
Owner operated, absentee operated or semi-absentee operated
Requires minimal inventory and a low payroll roster
Includes comprehensive training and support
Our shops
Our upscale and contemporary shops are designed to provide our guests with an atmosphere that promotes fun and creativity while encouraging independence and nutritious eating habits. Every Swirls and Twirls boast a vibrant and unique interior, striking architectural lighting, music from a state-of-the-art sound system, a warm and inviting interior, and free Wi-Fi.
Leveraging technology to enhance the Swirls experience, on-site touch screens have been incorporated into every shop. One provides easy access to ingredient, nutrition and allergy information while the other, a 55" live Facebook monitor, allows customers to post status updates and photos, and see them appear online instantly.
Our Products
All of our premium yogurt flavors are kosher and include gluten-free, non-fat, low-fat, no sugar added, dairy-free varieties, and are as low as 70 calories per ½ cup serving. Every one of our shops features eight dual yogurt dispensers with a third handle in the middle that allows customers to create a most unexpected, uniquely swirled flavor. With 24 flavors on tap and 50+ toppings available all the time, visitors are only limited by their own imaginations.
In addition to our one-of-a-kind in-store experience, our new Swirls To Go products are growing in popularity and are flying out of all of our shops faster than we ever could have imagined. Our grab-and-go and easily customized products include:
Swirl Quarts - Their favorite Swirls flavors in pre-packaged quarts
Swirl Cakes - Birthday, anniversary or special occasion frozen yogurt cakes
Swirlwiches - Soft serve cookie sandwiches, with or without toppings
Swirls Cannoli - Swirls frozen yogurt hand piped into a fresh baked cannoli shell topped with mini chocolate chips.
The Opportunity
Starting a franchise with Swirls and Twirls allows you to capitalize on our proven business model and our tremendously growing momentum in this expanding $14 billion dollar industry. Over the last 18 months we’ve opened 9 new shops, with 3 more on the way, and plans in the works for expansion into NYC, NJ and Boston.
We are dedicated to providing you the systems, training, and tools that we have developed and refined over the years, to grow your business within the thriving market segment of self serve frozen yogurt. We provide our guests with a fun, creative, family and eco-friendly environment and products that are made with the highest quality ingredients at every store. As a franchisee, you’ll receive the benefit of our brand recognition and our support, beginning with site selection and training thru ongoing operational, research and development and marketing efforts. We will be your champion every step of the way.
About Wendy's Milk Bar
Welcome to WendysWith more than three decades of franchise expertise and a product offering that's second to none, it's little wonder that Wendys is the leading brand of choice in the treats market in both Australia and New Zealand.
By joining Wendys, you not only become part of a brand that is known and loved; you also become part of a franchise network that is backed by experience and proven systems that work.
Everything we do is about empowering our franchisees to be the best they can be - masters of taste and masters of providing the most indulgent, fun, I HAVE to come back here again treat experience.
The Mini
The Mini is a compact store offering that offers the perfect entry point
into the world of Wendys franchising.
At an average of 10m2 - less than half that of our traditional store - what
the Mini concept lacks in size, it more than makes up for in punch with a
focus on our core product line-up of hot dogs, shakes and scoop ice cream.
The flexible nature of the Mini ensures franchisees can be where the demand is. And, with the investment entry point from $100,000.00 + GST, it's not hard to see why the Mini is gaining significant interest - both with young investors as well as those looking to become multi-store owners.
The Maxi
The Maxi is the big scoop in the Wendys franchise system.
With sale price from $200,000.00 - $ 210,000.00 + GST, the Maxi is a store in which franchisees can maximize their potential.
The large-space format Maxi ranges from 20m2, enabling franchisees to carry the full Wendys product range including hot dogs, shakes,smoothies, cakes, soft serve and - of course - a veritable rainbow of scoop ice cream flavours.
Think you have what it takes to join our team of experts in all things yum?
Contact us.