Swirls and Twirls vs Vitality Bowls Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Swirls and Twirls vs Vitality Bowls including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$335,000 - $664,750 | $170,100 - $604,000 |
Franchise Fee |
$30,000 | $39,500 |
Royalty Fee |
6% | 6% |
Advertising Fee |
- | 1.5% |
Year Founded |
2011 | 2011 |
Year Franchised |
2012 | 2014 |
Term Of Agreement |
- | 7 years |
Term Of Agreement |
- | 7 years |
Renewal Fee |
- | - |
Business Experience Requirements |
Experience |
We are looking for highly self-motivated business minded people searching for independent ownership. We look for franchisees that are outgoing and dedicated to building connections within the community. Our franchisees must also be financially qualified. We have multi-unit opportunities available for those who fulfill specific qualifications. | Franchisee Profile
*Passionate about VITALITY BOWLS
*Passionate about healthy food and a healthy lifestyle
*Local market knowledge
*Minimum $30-60K liquid assets per store and total of $200k+ (May include lending)
*Single store and multi unit development opportunities available, depending on your market
*Retail or restaurant operations experience is helpful |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
-/- | -/- |
Start-up Costs |
-/- | -/- |
Equipment |
-/- | -/- |
Inventory |
-/- | -/- |
Receivables |
-/- | -/- |
Payroll |
-/- | -/- |
Training & Support |
Training |
You will receive 10 days of training at our location in West Islip, New York covering Swirls and Twirls Systems
and Procedures, Food Safety, Customer Service, Finance, Administrative procedures and Local Store Marketing. | VITALITY BOWLS operates training units in Walnut Creek, CA. We will do our best to schedule your training in an area that is convenient for you. Training will also take place at your location before and/or after you open.
Our training program teaches you the day-to-day operation of your VITALITY BOWLS unit. VITALITY BOWLS requires that the franchisee, an operating partner, or a general manager, designated by the franchisee, attend our full-time, training program. This program will teach you how to fully operate your VITALITY BOWLS unit from the ground up. We will not let you open until we are satisfied we have provided you with sufficient training to be successful.
|
Support |
Swirls and Twirls provides its franchisees with support from site selection approvals to store opening assistance,
training, ongoing consultation, marketing programs and materials, new products and more. | After signing your franchise agreement, we are available for continuous, direct support. You can count on us for operational input and best practices information. In addition, we will visit you regularly to ensure you are maximizing the potential of your business and we are helping you in every way we can.
On a continuing basis, we will drive the brand and support your efforts in marketing, real estate and development, supply chain, and IT. Should you have questions or need help with issues in these areas, you can call us. |
Marketing |
- | - |
Operations |
- | - |
Expansion Plans |
US Expansion |
Yes | Yes |
Canada Expansion |
- | - |
International Expansion |
- | - |
Company Overviews
About Swirls and Twirls
Swirls and Twirls was created to be the ultimate healthy indulgence and the most innovative self-serve frozen yogurt experience out there. We are all about promoting creative expression - in all forms.
Every Swirls and Twirls Franchise is:
Fun, simple, highly scalable
Unique, creative, completely innovative
Owner operated, absentee operated or semi-absentee operated
Requires minimal inventory and a low payroll roster
Includes comprehensive training and support
Our shops
Our upscale and contemporary shops are designed to provide our guests with an atmosphere that promotes fun and creativity while encouraging independence and nutritious eating habits. Every Swirls and Twirls boast a vibrant and unique interior, striking architectural lighting, music from a state-of-the-art sound system, a warm and inviting interior, and free Wi-Fi.
Leveraging technology to enhance the Swirls experience, on-site touch screens have been incorporated into every shop. One provides easy access to ingredient, nutrition and allergy information while the other, a 55" live Facebook monitor, allows customers to post status updates and photos, and see them appear online instantly.
Our Products
All of our premium yogurt flavors are kosher and include gluten-free, non-fat, low-fat, no sugar added, dairy-free varieties, and are as low as 70 calories per ½ cup serving. Every one of our shops features eight dual yogurt dispensers with a third handle in the middle that allows customers to create a most unexpected, uniquely swirled flavor. With 24 flavors on tap and 50+ toppings available all the time, visitors are only limited by their own imaginations.
In addition to our one-of-a-kind in-store experience, our new Swirls To Go products are growing in popularity and are flying out of all of our shops faster than we ever could have imagined. Our grab-and-go and easily customized products include:
Swirl Quarts - Their favorite Swirls flavors in pre-packaged quarts
Swirl Cakes - Birthday, anniversary or special occasion frozen yogurt cakes
Swirlwiches - Soft serve cookie sandwiches, with or without toppings
Swirls Cannoli - Swirls frozen yogurt hand piped into a fresh baked cannoli shell topped with mini chocolate chips.
The Opportunity
Starting a franchise with Swirls and Twirls allows you to capitalize on our proven business model and our tremendously growing momentum in this expanding $14 billion dollar industry. Over the last 18 months we’ve opened 9 new shops, with 3 more on the way, and plans in the works for expansion into NYC, NJ and Boston.
We are dedicated to providing you the systems, training, and tools that we have developed and refined over the years, to grow your business within the thriving market segment of self serve frozen yogurt. We provide our guests with a fun, creative, family and eco-friendly environment and products that are made with the highest quality ingredients at every store. As a franchisee, you’ll receive the benefit of our brand recognition and our support, beginning with site selection and training thru ongoing operational, research and development and marketing efforts. We will be your champion every step of the way.
About Vitality Bowls
Roy and Tara Gilad, a pair of successful business owners, founded Vitality Bowls in 2011 in San Ramon, California. The duo started the superfood cafe concept together as a result of discovering their daughter's severe food allergies and wanting to find healthy food alternatives. Since franchising began in 2014, the brand has seen significant growth with nearly 40 cafes open and in development. Today, Vitality Bowls is redefining the fast casual healthy food restaurant sector every day at each of its locations across the country. Tailored to owners and operators that place value in the nation's nutritious food movement, the franchise model provides structure and scalability. Many of the current franchisees began as loyal customers who wanted to be a part of the future of food chains. Franchisees can open up to three stores in a protected territory.
If you are passionate about a healthy lifestyle and want operate a thriving business, VITALITY BOWLS might be the right choice for you. We look for someone with an entrepreneurial spirit who takes a hands-on approach to managing their business in addition to supporting their local community. If you are ready for an exciting new experience, owning a VITALITY BOWLS franchise may be in your future.
Vitality Bowls area developers acquire the right to develop multiple
Vitality Bowls Restaurants in a designated development area. The
development fee is $39,500 for the first Restaurant to be developed
under the Area Development Agreement, plus $29,500 for the second
Restaurant, and $20,000 for each subsequent Restaurant to be developed
under the Area Development Agreement. To develop five outlets as an Area
Developer, the development fees would total $129,000. The total
investment necessary to begin operation of a Vitality Bowls area
developer business will depend on the number of Vitality Bowls
Restaurants to be opened. A minimum of three outlets must be developed
according to the Area Development Agreement.
The estimated total investment necessary to begin operations for a
Vitality Bowls Restaurant ranges from $170,100 and $604,000. This
includes between $20,000 and $39,500 that must be paid to the franchisor
or its affiliates.
#185 in Franchise 500 for 2021. Not in Franchise 500 for 2020.