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Below is an in-depth analysis and side-by-side comparison of Wendy's Milk Bar vs 32Degrees A Yogurt Bar including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $100,000 - $210,000 | $275,000 - $473,000 |
Franchise Fee | $25,000 | $25,000 |
Royalty Fee | - | 6 |
Advertising Fee | - | 1 |
Year Founded | 1979 | 2010 |
Year Franchised | 0 | 2010 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | Wendys franchisees take a hands-on approach to their business yet they understand the importance of following procedure and working within the Wendys system. Our franchisees are friendly, outgoing and determined to succeed. They love making other people happy and they are always positive and enthusiastic. Our franchisees understand the importance of customer service and building strong community relations. They are strong team leaders and they relate well to their staff. In fact, we often talk about our franchisees as having pink blood � they live and breathe the Wendys brand; the outcome of which is almost always reflected in their success. If this sounds like you, then you�re already well on your way to meeting the needs of becoming a Wendys franchisee. | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | When you join the Wendys franchise, your first step will be to take part in our franchisee training program where you'll learn about the Wendys philosophy and business approach as well as how to operate your store. The training program includes: *Three weeks of in-store training with an accredited trainer (before your store opens its doors) *One week at our National Support Office where you'll learn about the retail and management skills which underpin Wendys success We also provide ongoing assistance with staff recruitment programs and staff training, including customer service training and other management service programs. | 32� University provides professional training in all aspects of operating a 32� A Yogurt Bar� store. Once you are approved for a franchise, your training will begin with an intensive training program. This will include not only working in one of our stores, but also meeting with marketing, accounting and operations staff. This is a thorough training program designed to provide you with the necessary knowledge and skills to operate your own 32� A Yogurt Bar� store! |
Support | Wendys Private Website is a key resource for our franchise family. It contains a wealth of information and tools designed to make your life easier. In addition to our confidential Product, Operational and Local Area Marketing manuals, the site contains valuable business tools such as Wendys business planning and promotional plans. It also incorporates important news, promotional briefs and links to order merchandise, posters and vouchers online. As a franchisee, you'll be given your own Wendys email address, enabling you to contact head office and to keep in touch with other franchisees. | The franchisor maintains an outstanding marketing team. We will provide you with advice for your local advertising, including assistance with identification of desired media in your local market area, print ad design and placement, social media outlets and other possible marketing efforts to make your store a well-known destination. |
Marketing | As a national network, we have developed a strong brand position in an increasingly cluttered and competitive environment. Keeping Wendys at the forefront of customer minds is an essential part of our success. To do this, we work with leading advertising and communications agencies to implement compelling advertising and marketing campaigns � all designed to achieve excellent cut-through within our key target demographics. | - |
Operations | - | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | - | - |
International Expansion | Yes | - |
What makes 32Degrees, a Yogurt Bar, different? At 32Degrees A Yogurt Bar, we pride ourselves on providing an environment and experience like no other! When you walk into a 32Degrees A Yogurt Bar store, you will immediately feel energized. The bright, fun atmosphere is just the beginning of the 32Degrees experience. There are a lot of yogurt concepts, but 32Degrees A Yogurt Bar stands out from the rest. At the heart of each store is our staff. Through extensive training and continuing education about the products we serve, our staff is always willing and able to offer assistance and share our knowledge about our delicious treats. You will always find a smiling and friendly face waiting to greet you. With a selection of more than 50 toppings, our topping bar allows each customer to create a sweet treat which is uniquely theirs. We ALWAYS use fresh fruit and always provide a wide array of nuts, candies and premium sauces. We constantly change our yogurt flavors and our toppings. At 32Degrees A Yogurt Bar, you can always design a new creation. From tart to sweet, our yogurt flavors will appeal to everyone's tastes. Simply fill your cup and choose your toppings! We take great pride in the cleanliness of our stores, paying special attention to the yogurt machines, the topping bar and all customer service areas. 32Degrees A Yogurt Bar franchisees have the full support of, and open communication with our officers and management staff. We are a family business with many years of retail background and management experience. The principal officers of our company have been operating successful retail businesses their entire working careers and are actively involved in the management of our 32Degrees A Yogurt Bar stores. They know what it takes to be a successful franchisee because they manage another retail business which has operated for over 25 years as a successful franchisee of a major national cookie brand. Our management team is committed to making 32Degrees A Yogurt Bar our most successful venture yet. As a franchisee, you will have access to the vast experience of our management staff, and they will assist you in developing the skills necessary to confidently and competently operate your own 32Degrees A Yogurt Bar store.