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Below is an in-depth analysis and side-by-side comparison of Wendy's Milk Bar vs FroyoWorld including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $100,000 - $210,000 | $250,000 - $340,000 |
Franchise Fee | $25,000 | $15,000 |
Royalty Fee | - | 6% |
Advertising Fee | - | - |
Year Founded | 1979 | 2010 |
Year Franchised | 0 | 2010 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | Wendys franchisees take a hands-on approach to their business yet they understand the importance of following procedure and working within the Wendys system. Our franchisees are friendly, outgoing and determined to succeed. They love making other people happy and they are always positive and enthusiastic. Our franchisees understand the importance of customer service and building strong community relations. They are strong team leaders and they relate well to their staff. In fact, we often talk about our franchisees as having pink blood � they live and breathe the Wendys brand; the outcome of which is almost always reflected in their success. If this sounds like you, then you�re already well on your way to meeting the needs of becoming a Wendys franchisee. | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | When you join the Wendys franchise, your first step will be to take part in our franchisee training program where you'll learn about the Wendys philosophy and business approach as well as how to operate your store. The training program includes: *Three weeks of in-store training with an accredited trainer (before your store opens its doors) *One week at our National Support Office where you'll learn about the retail and management skills which underpin Wendys success We also provide ongoing assistance with staff recruitment programs and staff training, including customer service training and other management service programs. | - |
Support | Wendys Private Website is a key resource for our franchise family. It contains a wealth of information and tools designed to make your life easier. In addition to our confidential Product, Operational and Local Area Marketing manuals, the site contains valuable business tools such as Wendys business planning and promotional plans. It also incorporates important news, promotional briefs and links to order merchandise, posters and vouchers online. As a franchisee, you'll be given your own Wendys email address, enabling you to contact head office and to keep in touch with other franchisees. | The FroyoWorld Development Team includes professionals with multi-unit restaurants business expertise who can be great resources and consultants to your business. From start to finish, our team will be with you all the way, assisting you in every aspect of opening your very own FroyoWorld. |
Marketing | As a national network, we have developed a strong brand position in an increasingly cluttered and competitive environment. Keeping Wendys at the forefront of customer minds is an essential part of our success. To do this, we work with leading advertising and communications agencies to implement compelling advertising and marketing campaigns � all designed to achieve excellent cut-through within our key target demographics. | The FroyoWorld Development Team will support you with all the necessary tools needed to market your FroyoWorld store. We're here to help our franchisees with social media, advertising, graphic design, and more that they can use to get the word out about their location in their community. |
Operations | - | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | - | - |
International Expansion | Yes | Yes |
In the summer of 2010, FroyoWorld opened its first Frozen Yogurt Lounge on the Yale University campus in the town of New Haven, Connecticut. With our award winning Original Tart froyo recipe in hand, we introduced the self-serve frozen yogurt in Connecticut. We had overwhelming support for our product from the community, so we opened a few more stores, and then we opened a few more after that. Finally, we became a franchise so that entrepreneurs and business folks could bring the success we've built to their area. In less than a year, we had gone from a start-up to a successful franchising business. We now have nearly 40 locations open in New England and Puerto Rico, over 100 flavors that rotate in every store, and tons of amazing toppings and frozen yogurt treats. Become a part of FroyoWorld's international brand as we expand to markets all over the globe. Our brand continues to grow because of our exceptional tasting yogurt and great customer service that is associated with the FroyoWorld brand. Yo This, Yo That, Kiwi This, Cherry That, Orange, Pink, Red or Blue � don't be fooled. FroyoWorld is the brand for you. The FroyoWorld Development Team has established global contacts and nurtured valuable relationships with distributors and vendors. This allows us to purchase goods internationally, in bulk, and at discounted rates. We then pass these discounts on to our FroyoWorld Franchisees.