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Below is an in-depth analysis and side-by-side comparison of Wendy's Milk Bar vs The Comfy Cow including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $100,000 - $210,000 | $259,499 - $422,260 |
Franchise Fee | $25,000 | $30,000 |
Royalty Fee | - | 5% |
Advertising Fee | - | 2% |
Year Founded | 1979 | - |
Year Franchised | 0 | - |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | Wendys franchisees take a hands-on approach to their business yet they understand the importance of following procedure and working within the Wendys system. Our franchisees are friendly, outgoing and determined to succeed. They love making other people happy and they are always positive and enthusiastic. Our franchisees understand the importance of customer service and building strong community relations. They are strong team leaders and they relate well to their staff. In fact, we often talk about our franchisees as having pink blood � they live and breathe the Wendys brand; the outcome of which is almost always reflected in their success. If this sounds like you, then you�re already well on your way to meeting the needs of becoming a Wendys franchisee. | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | When you join the Wendys franchise, your first step will be to take part in our franchisee training program where you'll learn about the Wendys philosophy and business approach as well as how to operate your store. The training program includes: *Three weeks of in-store training with an accredited trainer (before your store opens its doors) *One week at our National Support Office where you'll learn about the retail and management skills which underpin Wendys success We also provide ongoing assistance with staff recruitment programs and staff training, including customer service training and other management service programs. | - |
Support | Wendys Private Website is a key resource for our franchise family. It contains a wealth of information and tools designed to make your life easier. In addition to our confidential Product, Operational and Local Area Marketing manuals, the site contains valuable business tools such as Wendys business planning and promotional plans. It also incorporates important news, promotional briefs and links to order merchandise, posters and vouchers online. As a franchisee, you'll be given your own Wendys email address, enabling you to contact head office and to keep in touch with other franchisees. | - |
Marketing | As a national network, we have developed a strong brand position in an increasingly cluttered and competitive environment. Keeping Wendys at the forefront of customer minds is an essential part of our success. To do this, we work with leading advertising and communications agencies to implement compelling advertising and marketing campaigns � all designed to achieve excellent cut-through within our key target demographics. | - |
Operations | - | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | - | - |
International Expansion | Yes | - |
From its inception, Tim and Roy’s goal has always been to offer not only "the best ice cream on the planet,” but "the best ice cream experience.” They focused on producing a high quality, super-premium ice cream that would be served in a family friendly, fun, funky atmosphere. The decor of their 1,600 square foot first store included re-purposed tables, mismatched chairs and church pews, leather chairs, and lots and lots of whimsy. The feel was inherently comfy and communal. It was immediately hugely successful. The second Comfy Cow location opened at the Cardinal Towne development complex next to the University of Louisville’s downtown campus in August 2011. The third location, which included the renovation of an historic 120-year old Queen Victorian house, opened in the Clifton neighborhood of Louisville on Frankfort Avenue in October 2011. With each and every store, the feel is a bit different but they are all recognizably and inherently Comfy Cows. The one constant…the incredible quality of the ice cream! "We aspire to provide an atmosphere that’s comfy, warm, and inviting to be able to truly enjoy the best ice cream on the planet. This, combined with an understanding and respect of community, positions us as a ‘local’ company no matter the location.” - Tim Koons-McGee, Co-Founder. Franchising Opportunities After opening three successful stores, we want to open up this opportunity to individuals, groups, and our great customers who share our philosophies and have a passion to get involved with their communities. Here are some very good reasons to invest in The Comfy Cow franchise: Successful business model providing rare grass roots opportunity to be your own boss and have fun doing it! National recognition of the brand. We have won many awards and accolades. Strong training and operational support before and after a store opens. Support to select real estate, design and construct stores. Local store marketing guidance and ongoing operational support. Low cost to entry.