|
Below is an in-depth analysis and side-by-side comparison of GRILLiT vs La Madeleine including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
||
Investment | N/A | $1,249,362 - $3,088,747 |
Franchise Fee | $12,500 | $40,000 |
Royalty Fee | 4% | 5% |
Advertising Fee | - | 2.5% |
Year Founded | - | 1983 |
Year Franchised | - | 2011 |
Term Of Agreement | - | Term of agreement not renewable |
Term Of Agreement | - | Term of agreement not renewable |
Renewal Fee | - | - |
Business Experience Requirements |
||
Experience | - | • Passionate about the la Madeleine brand and our food • $5 million net worth; liquid assets of $2.5 million • Dedicated to developing multiple restaurants in a given market • Excellent knowledge of the local retail real estate market • Resources to develop and operate at least three (3) bakery cafés in a given territory • Strong track record as a multi-unit restaurant operator • Cultural fit |
Financing Options |
||
In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | No/No |
Start-up Costs | -/- | No/Yes |
Equipment | -/- | No/Yes |
Inventory | -/- | No/Yes |
Receivables | -/- | No/Yes |
Payroll | -/- | No/Yes |
Training & Support |
||
Training | - | • Ongoing field support • Store opening assistance • Continuous training • Extensive six-week training program for Operations Directors, General Managers, and Managers • Ongoing culinary development On-The-Job Training: 416 hours Classroom Training: 64 hours |
Support | - | Real Estate • Market evaluation and planning • Site selection assistance • LOI and contract negotiation assistance • In-house real estate resources • Identifying and securing local representation Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | - | • Grand opening assistance • Store opening and PR resources • Local marketing support • Creative support for national promotional events Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing Loyalty program/app |
Operations | - | - |
Expansion Plans |
||
US Expansion | Yes | Yes |
Canada Expansion | - | - |
International Expansion | - | Yes |
GRILLiT is a growing Latin-Caribbean fusion restaurant concept that marries fast casual to nutritious and healthy food. GRILLiT opened our first store in 2011, and the interest in the concept is soaring! We specialize in made-to-order salads, rice bowls, pasta and wraps featuring grilled chicken, steak and shrimp along with freshly made signature sauces and toppings using only the freshest products provided by local and domestic growers. Our unique recipes and superior customer service create a demand that could only be satisfied by GRILLiT's Franchise Program. Today we have 2 corporate stores, 1 franchise store, and a second franchise store opening soon. With over four decades of experience in the food industry, the people behind GRILLiT created their concept on a very simple principle: to demonstrate the fast-casual dining experience and fresh, healthy, nutritious home-style cooking are not mutually exclusive. GRILLiT satisfies the ever-increasing demand of consumers for healthy and delicious food while utilizing cooking techniques that employ a distinctive approach by preparing recipes with low-sodium content, fresh herbs, spices and all-natural marinades. If you've ever dreamed of owning your own business, now is your chance to own a GRILLiT restaurant!