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Below is an in-depth analysis and side-by-side comparison of WT Cafe vs Pinot's Palette including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $77,900 - $185,500 | $96,800 - $246,700 |
Franchise Fee | $25,000 - $40,000 | $22,500 - $27,500 |
Royalty Fee | 6% | 6% |
Advertising Fee | - | 2% |
Year Founded | 2007 | 2009 |
Year Franchised | 2009 | 2010 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | - | 50% of franchise fee |
Business Experience Requirements |
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Experience | - | "We like people that are outgoing, bubbly. Our big thing is characters with character." - Haley Connor, consumer marketing *Has a passion for wine and entertaining people *Likes to network and is a mover and shaker in the community *No art experience required |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | Yes/No |
Start-up Costs | -/- | No/Yes |
Equipment | -/- | No/Yes |
Inventory | -/- | No/Yes |
Receivables | -/- | No/Yes |
Payroll | -/- | No/Yes |
Training & Support |
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Training | - | On-The-Job Training: 71-81 hours Classroom Training: 68-113 hours Additional training as needed |
Support | - | *Brand strategy definitions and Operations *Site selection*Lease negotiation *Target customer profiles *Media buying theory, industry definitions *Pinot's Palette PR Toolkit *Grand opening media relations support *National partnerships with respected brands in your area *Social media and email marketing content and strategy *Designed creative for media placements at your fingertips *Build-out drawings, opening roadmap, benchmarking reports *P&L reports, payroll reports, calendar planning reports *Artist training, bar training, preferred pricing for supplies *Strategy Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | - | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations | Franchise can be run from home. Number of employees needed to run franchised unit: 2 - 4. Absentee ownership of franchise is NOT allowed. | Number of Employees Required to Run: 6 |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | - | Yes |
International Expansion | Yes | Yes |
Welcome to WT Cafe Your journey to business ownership starts here. Owning your own business can change your life, and WT Cafe is one of the most exciting and current franchise concepts on the market today. Our franchise addresses three priorities that every business person is looking for when starting a 21st century business. Is the business relevant? WT Cafe was first to market with a food business that has been delivering healthy, fresh from scratch meals to active kids and families since 2007. Does technology drive the business? With WT Cafe you can build a business that addresses the needs of your community. Using our state of the art technology, you give parents an easy and convenient solution to feed their families right. Can I have a life outside of the business? Just imagine never missing an after-school event with your children or an important family event. Not to mention having weekends and Holidays free! This is the right opportunity at the right time and for the right business reasons. Take a look around at what we have to offer, and you'll see why WT Cafe has been the best-kept secret in franchising and business ownership since 2007. See you at Discovery Day!