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Updated RecentlyOrangeTheory Fitness vs DiscoverStrength Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of OrangeTheory Fitness vs DiscoverStrength including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $608,172 - $1,800,322 | $271,250 - $481,000 |
| Franchise Fee | $59,500 | $49,000 |
| Royalty Fee | 8% | 6% |
| Advertising Fee | 2% | 2% |
| Year Founded | 2010 | 2020 |
| Year Franchised | 2010 | 2020 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | $150K liquidity, $500K net worth, business experience, team builder, outgoing demeanor | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/Yes | -/- |
| Start-up Costs | -/Yes | -/- |
| Equipment | -/Yes | -/- |
| Inventory | -/Yes | -/- |
| Receivables | -/Yes | -/- |
| Payroll | -/Yes | -/- |
Training & Support |
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| Training | On-The-Job Training: 3.3 hours Classroom Training: 58.25 hours Additional Training: E-learning | - |
| Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform | - |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
| Operations | Manual provided Number of Employees Required to Run: 8 - 11 | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | Yes | - |
| International Expansion | Yes | - |
Company Overviews
About OrangeTheory Fitness
Orangetheory Fitness is an exciting new fitness concept like no other that is sweeping the nation. Hailed by the New York Times as an effective new plateau-busting workout, Orangetheory Fitness leverages heart-rate-monitored interval exercise and group personal training to maximize calorie burn. In less than a year after opening the first Orangetheory Fitness studio in Ft. Lauderdale in March 2010, the franchise grew to 38 locations - and counting.
Orangetheory Fitness offers:
*Specialized group personal training sessions to mid- and high-income consumers
*Studio will drive substantial unique consumers to the retail location every month
*Best one-hour workout in the country
*Affordable group personal training
*55 classes per week at all levels
*Experienced, successful franchise company & management team
This is your opportunity to be a small business owner. When you open an Orangetheory Fitness franchise, you gain a support network of other franchisees, a branding plan for your business, and cooperative advertising.
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#95 in Canada's Top franchises.
#43 in Franchise 500 for 2020.
About DiscoverStrength
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Discover Strength Franchising LLC offers individual unit franchises
for the development and operation of a Discover Strength™ business
offering no-compromise strength training experiences to customers of all
ages through one-on-one and small group training sessions, and other
related services and products.
We will guide you as you select and build out your own Discover Strength
studio: Streamlined prototypes range from 1,600 to 2,200 square feet. A
concept that can work in a variety of shopping centers and other
lifestyle-centric locations. No locker rooms, treadmills, showers, or
pools. The Discover Strength model offers an incredible value
proposition by producing higher revenue per square foot than the vast
majority of retail, restaurant, and fitness business models.