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Below is an in-depth analysis and side-by-side comparison of Squisito Pizza vs Happy's Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $269,000 - $596,900 | $336,500 - $608,000 |
Franchise Fee | $35,000 | $35,000 |
Royalty Fee | 5% | 1.5K/mo |
Advertising Fee | 1% -2% | Up to 1% |
Year Founded | 1998 | 1996 |
Year Franchised | 2008 | 2007 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/Yes | -/- |
Start-up Costs | -/Yes | -/- |
Equipment | -/Yes | -/- |
Inventory | -/Yes | -/- |
Receivables | -/Yes | -/- |
Payroll | -/Yes | -/- |
Training & Support |
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Training | Our initial training program consists of approximately four weeks of classroom and on-site training at one of our affiliate restaurants in Maryland. We request that you and two of your mangers attend training. In addition, we will provide you with one of our trained team members at your site for up to 14 days (to be scheduled around your opening). Your training program is intensive and includes: Recipes and Prep Procedures, Quality and Service Standards, Inventory Procedures, Equipment and Safety, Brand Compliance, Food Safety, and Sanitation and Health Code Compliance. On-The-Job Training: 86 hours Classroom Training: 95 hours | While each of our stores undergoes Happy's classic build out, operators gain admission to The University of Happy's Pizza. After 30-45 days of training in our corporate kitchen and 60-90 days of in-store management training at an open location, graduates are completely groomed for success. Once a store is open, our support staff helps you with marketing, inventory control, staffing, prep and food updates. |
Support | Meetings/Conventions Grand Opening Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Site selection, lease negotiations assistance, equipment, fixture, signage and inventory suppliers and even construction standards and assistance. In addition to this, once a new store begins operations, Happy's Pizza provides all stores with an operations manual, continuous updates of our specifications and process and operational advice and assistance by telephone and Internet. |
Marketing | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | We are one of the only restaurants with a toll-free vanity number and we know how to use it. 800 BE HAPPY. Our in-house ad agency will customize individual marketing plans for every store. It starts with coming soon banners, job fairs and a big grand opening push. Once operations are running smoothly, we turn up the marketing machine with TV. Radio, direct mail, mobile and on-line promotions connected with our growing social web presence. |
Operations | Absentee Ownership Allowed Number of Employees Required to Run: 10 - 15 | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | - | Yes |
International Expansion | - | - |
Squisito is now offering franchise opportunities throughout the country. Our commitment to quality and family has created a unique franchise opportunity that is both profitable and a joy to own. As with the humble beginnings of the MONTE Restaurant Development Group of Gennaro and Lino DiMeo, Squisito Franchise Enterprises, Inc. began with the partnership of Gennaro and Michele DiMeo in spring of 2008. Michele joined the MONTE Restaurant Development Group to streamline and assist Gennaro with the corporate and Franchise expansion of his fast-casual brand, Squisito NY Style Pizza and Pasta. With this powerful union of conceptual restaurant experience--Gennaro DiMeo, with Michele DiMeo's franchise and executive operations / leadership experience--Squisito Franchise Enterprises began.Squisito has over 15 years of experience in successfully serving up classic, Italian dishes made with the finest, Italian ingredients. The combination of our hand-picked tomatoes from the fields of CA, our authentic family recipes for our sauces, and the brand-quality supremacy of Grande cheese promise the best taste experience to each and every guest in every franchise.
Working with each franchise location as a TEAM, we know we can achieve this goal.
Our franchise provides:
*Limited Competition in Fast-Casual, Italian Space
*Family-Friendly Environment
*Proprietary Sauces and Family Recipes
*Catering and To-Go Offerings
*The Best Italian Food at Family-Friendly Prices
*Extensive Menu
*A Team with Years of Experience in Creating Multiple, Successful Brands