Centerstone vs SureStay Hotel by Best Western Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Centerstone vs SureStay Hotel by Best Western including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$47,149 - $8,728,147 | $186,225 - $24,338,895 |
Franchise Fee |
$17,000 | N/A |
Royalty Fee |
2% | - |
Advertising Fee |
2% | - |
Year Founded |
2012 | 2016 |
Year Franchised |
2012 | 2016 |
Term Of Agreement |
as low as 3 years | - |
Term Of Agreement |
as low as 3 years | - |
Renewal Fee |
- | - |
Business Experience Requirements |
Experience |
- | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
-/- | -/- |
Start-up Costs |
-/- | -/- |
Equipment |
-/- | -/- |
Inventory |
-/- | -/- |
Receivables |
-/- | -/- |
Payroll |
-/- | -/- |
Training & Support |
Training |
- | - |
Support |
- | - |
Marketing |
- | - |
Operations |
- | - |
Expansion Plans |
US Expansion |
- | Yes |
Canada Expansion |
- | - |
International Expansion |
- | Yes |
Company Overviews
About Centerstone
At Centerstone we offer 3 concepts:
Centerstone Inns & Suites
Centerstone Inns are an economy based product that represents exceptional value to its guests. A typical Centerstone Inn would have a minimum of two diamond/star like quality. Typically, it does not include a restaurant and bar and has an average size of 75 rooms.
A Centerstone Inns & Suites is basically the same as a Centerstone Inns with 20% or more of its inventory being suites, versus standard guest rooms.
Centerstone Hotel
A Centerstone Hotel is typically a minimum of three diamond/star like quality that competes in the mid market and brings exceptional value to its customers. Most Centerstone Hotels are full service and provide a restaurant, lounge, meeting rooms and other related services. Waivers are available for restaurants providing a free breakfast buffet is offered. A typical Centerstone Hotel is interior corridor and mid-rise to high-rise with approximately 125 rooms or more.
Centerstone Plaza Hotel
A Centerstone Plaza Hotel is typically a four diamond/star like quality product that has an immediate wow factor and competes in the high end of the mid tier sector. A Centerstone Plaza Hotel is designed for the more discriminating value conscious traveler. Typically these properties are 150 rooms or larger, full service with restaurant/bar, meeting facilities, swimming pool, health club and other elevated brand standards and service amenities that make this product a true four diamond/star like experience.
Franchise Terms
Application Fee: $2,000
Initial Fee: $12,000
Royalty & Marketing Fees: 3% Gross Room Revenue
Annual Conference Fee: $499
The Centerstone brand offers one of the lowest fee structures in the industry. With an initial fee of only $12,000, franchisees can have short-term agreements as low as 36 months. Combined marketing and royalty is only 3%. Everything mentioned above is coupled with a cutting-edge reservation system, strong consumer marketing programs, and a commitment of fairness and understanding which makes Centerstone one of best choices in franchising today. Welcome to a true, “franchise-friendly”, brand.
The total investment necessary to begin operation of a Centerstone
Lodging Facility franchised business is between $3,482,149 and
$8,728,147 for a newly constructed hotel. This includes between $42,999
and $67,997 that must be paid to the franchisor or its affiliates.
The
total investment necessary to begin operation of a Centerstone Lodging
Facility franchised business conversion of an existing hotel is between
$47,149 and $1,648,147. This includes between $35,999 and $67,997 that
must be paid to the franchisor or its affiliates(s).
About SureStay Hotel by Best Western
SureStay Hotel Group® is a new hotel offering powered by
decades of proven success and experience. Find out how you can become a
business partner of this new hotel brand that will provide you with
proven playbooks to drive business results.
SureStay Hotel Group offer value-oriented travelers an
exceptional experience at an affordable price. Comprised of four
distinctive brands,
SureStay Hotel Group offers traditional and longer
stay travelers comfort and value while away from home.
The total investment necessary to begin operation of a newly
constructed 60-room SureStay Hotel by Best Western ranges from
$4,618,720 to $6,843,395. This includes $41,495 to $52,495 that must be
paid to the franchisor or its affiliate.
The total investment necessary
to begin operation of a 60-room SureStay Hotel by Best Western that has been converted from an
existing hotel ranges from $186,225 to $749,395. This includes $42,995
to $53,995 that must be paid to the franchisor or its affiliate.
The total investment necessary to begin operation of a newly constructed
80-room SureStay Plus Hotel by Best Western ranges from $6,892,220 to
$9,260,895. This includes $41,495 to $52,495 that must be paid to the
franchisor or its affiliate.
The total investment necessary to begin
operation of a 80-room SureStay Plus Hotel by Best Western that has been
converted from an existing hotel ranges from $256,225 to $986,895. This
includes $42,995 to $53,995 that must be paid to the franchisor or its
affiliate.
The total investment necessary to begin operation of a newly constructed
100-room SureStay Studio by Best Western ranges from $6,892,220 to
$9,291,935. This includes $41,495 to $52,495 that must be paid to the
franchisor or its affiliate.
The total investment necessary to begin
operation of a 100-room SureStay Studio by Best Western that has been converted
from an existing hotel ranges from $256,225 to $987,935. This includes
$42,995 to $53,995 that must be paid to the franchisor or its affiliate.
The total investment necessary to begin operation of a newly constructed
200-room SureStay Collection by Best Western ranges from $18,550,220 to
$24,338,895. This includes $51,495 to $62,495 that must be paid to the
franchisor or its affiliate.
The total investment necessary to begin
operation of a 200-room SureStay Collection by Best Western that has
been converted from an existing hotel ranges from $911,325 to
$2,583,895. This includes $52,995 to $63,995 that must be paid to the
franchisor or its affiliate.