sweetFrog vs I-CE-NY Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of sweetFrog vs I-CE-NY including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
sweetFrog Franchise
I-CE-NY Franchise
Investment $95,600 - $477,500$146,400 - $404,300
Franchise Fee $15,000 - $30,000$25,000
Royalty Fee 5%4%
Advertising Fee 1.5%-
Year Founded 20092015
Year Franchised 20122016
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee --


Business Experience Requirements

 
sweetFrog Franchise
I-CE-NY Franchise
Experience --

Financing Options

 
sweetFrog Franchise
I-CE-NY Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/Yes-/-
Start-up Costs -/Yes-/-
Equipment -/Yes-/-
Inventory -/Yes-/-
Receivables -/Yes-/-
Payroll -/Yes-/-

Training & Support

 
sweetFrog Franchise
I-CE-NY Franchise
Training On-The-Job Training: 24 hours Classroom Training: 24 hours Additional Training: As needed -
Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform -
Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app -
Operations

50% of all franchisees own more than one unit.

Number of employees needed to run franchised unit: 2 - 4.

Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators).

-

Expansion Plans

 
sweetFrog Franchise
I-CE-NY Franchise
US Expansion NoYes
Canada Expansion No-
International Expansion NoYes

Company Overviews

About sweetFrog

Shortly after moving to Richmond, Virginia, in 2009, Derek Cha brought the West-Coast frozen yogurt trend to his new home by opening the first sweetFrog store. In addition to a variety of frozen yogurt flavors and toppings, sweetFrog locations offer waffle cones and bowls, Belgian waffles, banana splits and parfaits.

The total investment necessary to begin operation of a sweetFrog Shop is $231,500 - $477,500 for a Shop in Traditional Venue, $95,600 - $304,000 for a Kiosk Shop or Standard Floor Plan Shop in Non-Traditional Venue and $122,400 - $219,300 for a Truck.

#23 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees

Seeking new franchise units throughout the U.S., Africa, Asia, Australia/New Zealand, Canada, Central America, Eastern Europe, Middle East, Mexico, Philippines, South America and Western Europe    
Veteran Incentives  25% off franchise fee (50% off in May and November)


About I-CE-NY

"I-CE-NY

I-CE NY (I-See-en-why) is the original rolled ice cream from Thailand. In 2011, rolled ice cream or smashed ice cream was firstly introduced to the world under the brand "I-TIM-PAD" (or ไอติมผั in Thai). The company quickly stormed Thailand with 30 franchise vendor locations in the first six months. Now, it’s grown to over 250 locations all over Thailand, and Asia continent including Cambodia, Laos, Indonesia etc. In 2015, we’ve crossed the Pacific and established our first store in New York City, called I-CE-NY.
7 ice cream base flavors + 20 mix-in ingredients + more than 32 toppings = endless opportunities to challenge your creativity.

The total investment necessary to begin operation of a single I-CE-NY shop is $146,400 to $404,300. This amount includes $30,500 to $40,500 that is payable to the franchisor and their affiliates.
The total investment necessary to begin operation under a three to five unit Multi-Unit Development Agreement is $53,000 to $80,000. This includes $50,000 to $75,000 that must be paid to the franchisor. There is no minimum number of  shops that you are required to develop under the Multi-Unit Development Agreement.