sweetFrog vs I-CE-NY Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of sweetFrog vs I-CE-NY including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$95,600 - $477,500 | $146,400 - $404,300 |
Franchise Fee |
$15,000 - $30,000 | $25,000 |
Royalty Fee |
5% | 4% |
Advertising Fee |
1.5% | - |
Year Founded |
2009 | 2015 |
Year Franchised |
2012 | 2016 |
Term Of Agreement |
10 years | - |
Term Of Agreement |
10 years | - |
Renewal Fee |
- | - |
Business Experience Requirements |
Experience |
- | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
-/Yes | -/- |
Start-up Costs |
-/Yes | -/- |
Equipment |
-/Yes | -/- |
Inventory |
-/Yes | -/- |
Receivables |
-/Yes | -/- |
Payroll |
-/Yes | -/- |
Training & Support |
Training |
On-The-Job Training: 24 hours
Classroom Training: 24 hours
Additional Training: As needed
| - |
Support |
Purchasing Co-ops
Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Franchisee Intranet Platform
| - |
Marketing |
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social media
SEO
Website development
Email marketing
Loyalty program/app
| - |
Operations |
50% of all franchisees own more than one unit.
Number of employees needed to run franchised unit: 2 - 4.
Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators).
| - |
Expansion Plans |
US Expansion |
No | Yes |
Canada Expansion |
No | - |
International Expansion |
No | Yes |
Company Overviews
About sweetFrog
Shortly after moving to Richmond, Virginia, in 2009, Derek Cha brought the West-Coast frozen yogurt trend to his new home by opening the first sweetFrog store. In addition to a variety of frozen yogurt flavors and toppings, sweetFrog locations offer waffle cones and bowls, Belgian waffles, banana splits and parfaits.
The total investment necessary to begin operation of a sweetFrog Shop is
$231,500 - $477,500 for a Shop in Traditional Venue, $95,600 - $304,000
for a Kiosk Shop or Standard Floor Plan Shop in Non-Traditional Venue
and $122,400 - $219,300 for a Truck.
#23 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees
Seeking new franchise units throughout the U.S.,
Africa, Asia, Australia/New Zealand, Canada, Central America,
Eastern Europe, Middle East, Mexico, Philippines, South America and Western
Europe
Veteran Incentives 25% off franchise fee (50% off in May and November)
About I-CE-NY
I-CE NY (I-See-en-why) is the original rolled ice cream from Thailand.
In 2011, rolled ice cream or smashed ice cream was firstly introduced to
the world under the brand "I-TIM-PAD" (or ไอติมผั in Thai). The
company quickly stormed Thailand with 30 franchise vendor locations in
the first six months.
Now, it’s grown to over 250 locations all over Thailand, and Asia
continent including Cambodia, Laos, Indonesia etc. In 2015, we’ve
crossed the Pacific and established our first store in New York City,
called I-CE-NY.
7 ice cream base flavors + 20 mix-in ingredients + more than 32 toppings = endless opportunities to challenge your creativity.
The total investment necessary to begin operation of a single I-CE-NY
shop is $146,400 to $404,300. This amount includes $30,500 to $40,500
that is payable to the franchisor and their affiliates.
The total
investment necessary to begin operation under a three to five unit
Multi-Unit Development Agreement is $53,000 to $80,000. This includes
$50,000 to $75,000 that must be paid to the franchisor. There is no
minimum number of shops that you are required to develop under
the Multi-Unit Development Agreement.