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Updated RecentlyIkoniq vs Watermill Express Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Ikoniq vs Watermill Express including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | N/A | $471,800 - $596,400 |
| Franchise Fee | N/A | $25,000 |
| Royalty Fee | - | to 7% |
| Advertising Fee | - | to 2% |
| Year Founded | - | 1984 |
| Year Franchised | - | 1989 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/Yes |
| Equipment | -/- | -/Yes |
| Inventory | -/- | -/Yes |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | - | On-The-Job Training: 24 hours Classroom Training: 23 hours |
| Support | - | Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | - | Ad Templates Regional Advertising Social media Loyalty program/app |
| Operations | - | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | - | - |
| International Expansion | - | - |
Company Overviews
About Ikoniq
We Build an Experience. The NFL, MLB, NHL and MLS are a few of our largest clients. They trust Ikoniq with their most important asset, their loyal customers, because they know Ikoniq will ensure the best fan experience possible. The Perfect Blend of Hi-Tech and High Touch. Inside Ikoniq's unique 60,000-square-foot manufacturing facility, our unique approach to product development combines state-of-the-art technology with hands-on craftsmanship. Why We Are Difference Makers. Think About It. Most of our clients think about portable systems a few times a year. Ikoniq thinks about them every day. All day. It's what we dream about at night. Your business is selling - merchandise, food, beverages. Ours is designing brand ecosystems that enhance your brand and improve your bottom line.Ikoniq's happiest clients bring us into the process early. By making us a part of the team during the planning phase, you get the added benefit of our extensive experience, leading to more insightful solutions and savings during production. How we work. We listen. Your Ikoniq representative will work with you to understand your goals for your new modular cart or kiosk. We design concepts. Ikoniq's creative group will take what we've heard and start brainstorming themes that will engage your customers and give them a great - and memorable - experience with your brand. We deliver. Our engineers will craft the theme you approve, using innovative materials and techniques that result in powerful brand incarnations for you business. The results will be not only cost-effective, but also friendly to the environment. We don't believe in cookie-cutter solutions. Our process delivers the creative excellence that can be achieved only through custom design, an obsession with quality and a passion for engineering sophistication.
About Watermill Express
Watermill Express is the nation’s largest drive-up, self-serve, pure drinking water company. Customers supply their own clean containers, drive up and purchase great-tasting water at a fraction of the price for bottled water. We also offer the industry's premier brand of vended ice made exclusively from our pure drinking water. Our mini water purification locations are fully automated and can turn two simple unused parking spaces into a full-fledged franchise opportunity. You won’t find an easier way to own your own business operating for 24-hour a day with no on-site employees!
Franchise Fee (per unit): $25,000 (based on initial 3 units)
Future Franchise Fee (per unit): $15,000 - $20,000 (depending on # of units)