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Below is an in-depth analysis and side-by-side comparison of Coconut's Fish Cafe vs The Juicy Crab including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $412,750 - $808,750 | $613,500 - $1,106,500 |
Franchise Fee | $60,000 | $50,000 |
Royalty Fee | 7% | 3% going to 4% |
Advertising Fee | 1% | 1%local+1%Nat'l |
Year Founded | 2009 | 2015 |
Year Franchised | 2013 | 2017 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | Additional Training: At existing franchise store | GM gets 16 hours Classroom training and 46 days on the job training in our corporate training location. Other following mangers : ASST MGR. FOH MGR. BOF MGR gets 16 hours classroom training and 24 days of on the job training in our corporate training location. A team of trainers for a week in support of the Grand Opening. |
Support | Grand Opening Online Support Field Operations | - |
Marketing | - | - |
Operations | Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30 | OBLIGATION TO PARTICIPATE IN THE ACTUAL OPERATION OF THE FRANCHISE BUSINESS You must designate one person who owns at least 10% of your equity interests as your “Operating Partner.” The Operating Partner must serve as the general manager of the restaurant, operate it on a day-to-day basis and have the authority to bind you to obligations relating to the Franchise Agreement. The restaurant must be under the direct, on-premises supervision of a fully-trained manager or a fully-trained assistant manager selected by you and approved by us. We do not require that the Operating Partner or other persons who directly or indirectly own an ownership interest in your entity (an “Owner”) provide direct on-premises supervision. |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | - | - |
International Expansion | - | - |
Michael Phillips, a successful entrepreneur several times over in the restaurant industry, founded Coconut's Fish Cafe (Coconut's) in 2009 in Kihei, Hawaii on the island of Maui. Retired in Hawaii yet seeking a restaurant offering fresh foods and outstanding service, Phillips started Coconut's to enjoy great-tasting meals with his neighbors in Kihei. Today, Coconut's is revolutionizing the fast casual restaurant sector with its fresh, healthy and affordable menu options, featuring wild-caught fish and a wide selection of fresh, authentic Hawaiian ingredients. Currently with its flagship in Hawaii and corporate headquarters in Nevada, the restaurant concept is expanding across the country through a focused franchising initiative.
The Juicy Crab story starts long before the opening of the Duluth, Georgia, first corporate restaurant in 2015. The Chen family's inspiration ultimately came from New Orleans and the world travels of Grandfather Chen. Grandfather Chen was a sailor who traveled the world learning many different styles and ways of cooking seafood. One of the main influences that every family member loved, was the New Orleans style of cooking seafood, and we want to share it with you.
We think you will agree that "Juicy Never
Tasted So Good”™. The style and special blend of seasonings will have
you coming back for more! We welcome you to sit at our family table and
will always treat you like a part of our family.