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Below is an in-depth analysis and side-by-side comparison of Coconut's Fish Cafe vs LemonShark Poke including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $412,750 - $808,750 | $341,950 - $866,400 |
Franchise Fee | $60,000 | $40,000 |
Royalty Fee | 7% | 6% |
Advertising Fee | 1% | 2% |
Year Founded | 2009 | 2016 |
Year Franchised | 2013 | 2017 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | Additional Training: At existing franchise store | On-The-Job Training: 112 hours Classroom Training: 36 hours |
Support | Grand Opening Online Support Field Operations | Newsletter Meetings/Conventions Grand Opening Security/Safety Procedures Field Operations Site Selection Proprietary Software |
Marketing | - | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations | Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30 | Absentee Ownership Allowed Number of Employees Required to Run: 2 - 3 |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | - | - |
International Expansion | - | Yes |
Michael Phillips, a successful entrepreneur several times over in the restaurant industry, founded Coconut's Fish Cafe (Coconut's) in 2009 in Kihei, Hawaii on the island of Maui. Retired in Hawaii yet seeking a restaurant offering fresh foods and outstanding service, Phillips started Coconut's to enjoy great-tasting meals with his neighbors in Kihei. Today, Coconut's is revolutionizing the fast casual restaurant sector with its fresh, healthy and affordable menu options, featuring wild-caught fish and a wide selection of fresh, authentic Hawaiian ingredients. Currently with its flagship in Hawaii and corporate headquarters in Nevada, the restaurant concept is expanding across the country through a focused franchising initiative.
Lemon Shark Poké began as a collaboration between two lifelong friends Tobi Miller and Richard Gottlieb. The duo has been immersed in Hawaiian culture for nearly four decades, having gone on annual family trips together to the islands while growing up. It was during these vacations that they first encountered Hawaiian cuisine at age 11, and immediately developed a passion for the food and the people of Hawaii.
After running their own separate restaurant ventures for several years, they decided to bring their original love - Hawaiian cuisine - to the mainland. In doing so, they consulted with Hawaiian native chef, Brunson Achiu (who has brought Regional Hawaiian Cuisine to the mainland) to develop LemonShark Poke’s unique and innovative menu.