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Below is an in-depth analysis and side-by-side comparison of Coconut's Fish Cafe vs The Captain's Boil including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $412,750 - $808,750 | $255,746 - $995,550 |
Franchise Fee | $60,000 | $30,000 |
Royalty Fee | 7% | 6% |
Advertising Fee | 1% | 2% |
Year Founded | 2009 | 2015 |
Year Franchised | 2013 | 2016 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | Additional Training: At existing franchise store | On-The-Job Training: 2 weeks Classroom Training: Ongoing |
Support | Grand Opening Online Support Field Operations | Meetings/Conventions Grand Opening Field Operations Site Selection Proprietary Software |
Marketing | - | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing |
Operations | Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30 | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | - | - |
International Expansion | - | - |
Michael Phillips, a successful entrepreneur several times over in the restaurant industry, founded Coconut's Fish Cafe (Coconut's) in 2009 in Kihei, Hawaii on the island of Maui. Retired in Hawaii yet seeking a restaurant offering fresh foods and outstanding service, Phillips started Coconut's to enjoy great-tasting meals with his neighbors in Kihei. Today, Coconut's is revolutionizing the fast casual restaurant sector with its fresh, healthy and affordable menu options, featuring wild-caught fish and a wide selection of fresh, authentic Hawaiian ingredients. Currently with its flagship in Hawaii and corporate headquarters in Nevada, the restaurant concept is expanding across the country through a focused franchising initiative.
While the success of The Captain’s Boil is exceptional, it is also unsurprising. People love the idea of "feast like a pirate! dine like a captain”. The Captain’s Boil focuses on the overall dining experience and great food. The playfulness of our brand coupled with our casual dining culture makes for an exciting dining (and marketing) experience. It is no wonder we’ve been trending on social media.