Coconut's Fish Cafe vs Shuckin' Shack Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Coconut's Fish Cafe vs Shuckin' Shack including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Coconut's Fish Cafe Franchise
Shuckin' Shack Franchise
Investment $412,750 - $808,750$252,700 - $841,750
Franchise Fee $60,000$45,000
Royalty Fee 7%3.5-5.5%
Advertising Fee 1%1.5%
Year Founded 20092007
Year Franchised 20132014
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Coconut's Fish Cafe Franchise
Shuckin' Shack Franchise
Experience --

Financing Options
 
Coconut's Fish Cafe Franchise
Shuckin' Shack Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/Yes
Start-up Costs -/--/Yes
Equipment -/--/Yes
Inventory -/--/Yes
Receivables -/--/Yes
Payroll -/--/Yes

Training & Support
 
Coconut's Fish Cafe Franchise
Shuckin' Shack Franchise
Training Additional Training: At existing franchise store On-The-Job Training: 80 hours Classroom Training: 64 hours
Support Grand Opening Online Support Field Operations Ongoing Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing - Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30 Absentee Ownership Allowed Number of Employees Required to Run: 20

Expansion Plans
 
Coconut's Fish Cafe Franchise
Shuckin' Shack Franchise
US Expansion Yes-
Canada Expansion --
International Expansion --

Company Overviews

About Coconut's Fish Cafe

Michael Phillips, a successful entrepreneur several times over in the restaurant industry, founded Coconut's Fish Cafe (Coconut's) in 2009 in Kihei, Hawaii on the island of Maui. Retired in Hawaii yet seeking a restaurant offering fresh foods and outstanding service, Phillips started Coconut's to enjoy great-tasting meals with his neighbors in Kihei. Today, Coconut's is revolutionizing the fast casual restaurant sector with its fresh, healthy and affordable menu options, featuring wild-caught fish and a wide selection of fresh, authentic Hawaiian ingredients. Currently with its flagship in Hawaii and corporate headquarters in Nevada, the restaurant concept is expanding across the country through a focused franchising initiative.

About Shuckin' Shack

"Shuckin

When the founders opened the first Shuckin’ Shack in 2007, their goal was to provide the highest quality seafood and drinks while removing all the pre-conceived notions of only getting great food a few times per year. Opening the second location in Historic Wilmington in 2012 brought similar success, even in a market flooded with seafood restaurants, taverns, and bars. One thing remained clear - Shuckin’ Shack was different than the tired “fry it all” seafood houses found all over the Southeastern United States. After a warm reception and a number of awards, as well as being featured in Coastal Living Magazine’s “22 Best Seafood Dives in America,” 2014 brought a new adventure: franchising. Sticking with the same mantra that brought two successful restaurants in North Carolina,

Shuckin’ Shack Oyster Bar can now be found in multiple states with over a dozen locations. The formula that works for “The Shack” can be found in their mission statement: “To show each guest ‘A Good Shuckin’ Time’ through fresh seafood, high-quality spirits, and exceptional customer service.”
Are you ready to bring ‘A Good Shuckin’ Time’ to your community?

Seeking new franchise units in the following regions/states:
Alaska, Alabama, Arkansas, Arizona, Colorado, Connecticut, District of Columbia, Delaware, Florida, Georgia, Iowa, Idaho, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Missouri, Mississippi, Montana, Nebraska, North Carolina, New Hampshire, New Jersey, New Mexico, Nevada, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Vermont, West Virginia and Wyoming

Veteran Incentives  10% off franchise fee