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Updated RecentlyLa Madeleine vs Shingle Inn Cafes Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of La Madeleine vs Shingle Inn Cafes including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $1,249,362 - $3,088,747 | $250,001 - $450,000 |
| Franchise Fee | $40,000 | N/A |
| Royalty Fee | 5% | - |
| Advertising Fee | 2.5% | - |
| Year Founded | 1983 | 1975 |
| Year Franchised | 2011 | 2009 |
| Term Of Agreement | Term of agreement not renewable | 5 years |
| Term Of Agreement | Term of agreement not renewable | 5 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | • Passionate about the la Madeleine brand and our food • $5 million net worth; liquid assets of $2.5 million • Dedicated to developing multiple restaurants in a given market • Excellent knowledge of the local retail real estate market • Resources to develop and operate at least three (3) bakery cafés in a given territory • Strong track record as a multi-unit restaurant operator • Cultural fit | Previous experience in operating a cafe is an advantage, but not a necessity in owning a Shingle Inn Cafe. Our experienced personnel will provide comprehensive training in cafe management, ordering, rostering, customer service and marketing during our six week pre-opening training program. You will also receive ongoing support and regular visits from your assigned Area Manager. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | • Ongoing field support • Store opening assistance • Continuous training • Extensive six-week training program for Operations Directors, General Managers, and Managers • Ongoing culinary development On-The-Job Training: 416 hours Classroom Training: 64 hours | 6 week pre-opening franchisee training program. The initial weeks will consist of meeting key personnel and undertaking training across all facets of the business, including business management, customer service and sales, health and safety, and marketing. Training will also include planning your opening marketing promotions with the help of our experienced marketing team. Following this you'll undertake a minimum of four weeks training in-store. In this environment you will gain essential experience in the hands-on operation of a Shingle Inn cafe. In-store training provides you with a comprehensive insight into all facets of the business, including product knowledge, customer service skills, food and beverage preparation, store presentation, as well as in-store systems and training. You will also complete our Barista Training Program during this time. |
| Support | Real Estate • Market evaluation and planning • Site selection assistance • LOI and contract negotiation assistance • In-house real estate resources • Identifying and securing local representation Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
| Marketing | • Grand opening assistance • Store opening and PR resources • Local marketing support • Creative support for national promotional events Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing Loyalty program/app | - |
| Operations | - | The average cafe has two full time Supervisors, up to 3 casual barista's (working different times), and 2 casual Kitchen Specialists. Further to this approximately 7 wait (table) staff, all casual , in a mix of seniors and juniors. Normally you would establish a pool of 10 to 12 casual wait staff to choose from for any given shift. |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | - | - |
| International Expansion | Yes | Yes |
Company Overviews
About La Madeleine
- Traditional Café: $1,249,362 to $3,088,747 (excluding real estate and landlord allowances). This includes $43,630 that must be paid to the franchisor or their affiliates.
- Petite Café: $1,426,200 to $1,747,400. $390,983 to $1,718,012 (excluding real estate and landlord allowances). This includes between $20,000 and $43,630 that must be paid to the franchisor or their affiliates.
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About Shingle Inn Cafes
Shingle Inn offers aspiring franchisees with a passion for hospitality the opportunity to own an exceptional boutique cafe and be part of a network that has been delighting generations of customers since 1936. The Shingle Inn experience starts the moment customers enter our cafes. Luxurious high-back chairs, warm rich colours and decorative lamps together with our signature range of decadent cakes, coffee and delicious menu choices has helped us establish a renowned boutique cafe brand that is well-known for its exceptional customer service. Supported by our proven business system, these elements provide a strong foundation for your success. Our menu is regularly updated to ensure we are delighting our customers with an exceptional dining experience. Our products are baked and delivered daily to each cafe to ensure freshness and continuity and most importantly, allowing you to concentrate on creating memorable customer experiences in-store. If you share our passion for exceptional customer experiences, join the Shingle Inn family and embrace the tradition that has become part of the quintessential Shingle Inn Cafe experience - it's the reason a special occasion shared at a Shingle Inn Cafe is carried through from one generation to the next.Shingle Inn currently operates across Queensland, New South Wales, Victoria, ACT and Western Australia with expansion plans for New Zealand.Shingle Inn is unsurpassed in today's cafe culture for a number of reasons: 1. Brand Our iconic brand has a unique identity within the cafe market. 2. Systems and support Our long history and reputable store network is evidence of our established support and systems 3. Products Our superior quality products and delicious coffee made by expertly trained baristas is unrivalled. 4. Family culture Our ongoing commitment to exceeding customers expectations in-store extends to the relationships we like to cultivate with all our stakeholders.