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Updated RecentlySenior Care Authority vs Mastercare Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Senior Care Authority vs Mastercare including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $20,000 - $245,400 | $117,800 - $215,450 |
| Franchise Fee | $10,000 - $52,500 | $28,000 - $37,000 |
| Royalty Fee | 8% | - |
| Advertising Fee | - | - |
| Year Founded | 2009 | 2012 |
| Year Franchised | 2014 | 0 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Although professional service or sales experience can be a plus – Senior Care Authority will provide you with hands-on technical training before you open your “doors” for business and will be there for you every step of the way as you learn how to run and operate your location. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/Yes | -/- |
| Start-up Costs | -/Yes | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | Our training program incorporates a self-paced home study industry curriculum including training taught by specialists in nursing, geriatric care, assisted living, in-home care, dementia, hospital administration, elder law attorneys and placement. Further training includes technology and business development, territory development training and mentoring. Upon completion of training, a 3-day site-visit at your location and a one-on-one coaching and mentoring program for 3+ months. All franchisees receive ongoing mentoring for the life of their franchise as needed. | Initial pre-start up training In house administrative training |
| Support | - | Accounting Home Care Management Software systems Troubleshooting |
| Marketing | Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app | Design support Events e.g. Senior Fairs Mass mailing support Print support Media: Broadcast and Internet Start up and ongoing marketing support |
| Operations | Absentee Ownership Allowed Number of Employees Required to Run: 1 - 3 | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | Yes | - |
| International Expansion | - | - |
Company Overviews
About Senior Care Authority
Senior Care Authority has a unique franchised organization that has a
national network of professionals helping families locate the best
long-term living options for their loved ones. We’ve establish
confidence from our clients by meeting them personally and guiding them
through often difficult decisions in the placement process.
Our reputation is untarnished in each community we operate in,
provide dependable, reliable marketing and referrals to generate new
customers and leverage technology, systems and processes that have been
proven to produce consistent and profitable results.
Our Primary Services:
Senior Placement
ElderCare Consulting
Why Senior Care Authority?
- Proven system with satisfied franchisees.
- Flexible training program... own pace. Videos available for franchisee to review again even after starting the business.
- On-site visitation from management to establish relationships with assisted living partners.
- Lead generation program through company’s online marketing efforts and strategic alliances. Leads automatically populate into Company’s state-of-the-art Customer Relationship Management (CRM) program designed for Senior Placement Agencies.
- Proven marketing strategies in developing new business.
- Easy to use Social Media Platform for blogging and various social media sites.
The total investment necessary to begin operation of a Senior Care
Authority® Multi-Unit business will be between $105,000 and $245,400,
with a minimum of $95,650 and a maximum of $216,150 that must be paid to
the franchisor or its affiliates.
Veteran Incentives Royalty fees waived for first year
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In Franchise Business Reviews Top 200.
About Mastercare
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.Mastercare intends
for our franchisees to get the biggest bang for their buck in regards to
the territory you are purchasing.
You are opening your franchise to not
only help people in your local community, but also to ensure you are
able to make a living.
Mastercare
Franchise territories will service a population of approximately 75,000
to 250,000 people. For the initial Franchise Fee of $37,000 *,
your territory is designed by zip codes, political or geographical
boundaries. Your territory is PROTECTED, meaning that Mastercare will
not sell another franchise within that defined territory throughout the
life of your contract. We will help you evaluate the demographics of the
area you are considering for your territory based on the geographic
location, population, and isolation, etc.
Mastercare
also understands that small, rural towns need just as much Homecare
(and Healthcare) support as urban areas. Because of geographical
barriers, owning a franchise in a rural area may not allow for as large
of a client base. To encourage services in rural and underserved
populations, Mastercare offers smaller territories, populations between
10,000 and 74,999 people, at a reduced Rural Franchise Fee of $28,000 *.
Royalties under your Franchise Agreement are among the lowest in the industry. The Mastercare franchise royalty fee structure follows a descending scale based on gross revenues.
The franchise is not a home-based business and must be operated from a commercial office location.