WOOPS! vs Sprinkles Cupcakes Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of WOOPS! vs Sprinkles Cupcakes including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
WOOPS! Franchise
Sprinkles Cupcakes Franchise
Investment $58,875 - $390,675$576,000 - $1,075,000
Franchise Fee $15,000 - $25,000N/A
Royalty Fee 4%-
Advertising Fee --
Year Founded 20122012
Year Franchised 20152020
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
WOOPS! Franchise
Sprinkles Cupcakes Franchise
Experience While you do not need baking experience to franchise with Woops!, we recommend that you have a proven track record of managerial experience, an entrepreneurial spirit and the drive to follow our proven business model as you bring Woops! to your community.-

Financing Options
 
WOOPS! Franchise
Sprinkles Cupcakes Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/Yes-/-
Start-up Costs -/Yes-/-
Equipment Yes/--/-
Inventory -/Yes-/-
Receivables -/Yes-/-
Payroll -/--/-

Training & Support
 
WOOPS! Franchise
Sprinkles Cupcakes Franchise
Training On-The-Job Training: 240 hours -
Support Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform -
Marketing Ad Templates Social media SEO Website development Email marketing Loyalty program/app -
Operations --

Expansion Plans
 
WOOPS! Franchise
Sprinkles Cupcakes Franchise
US Expansion YesYes
Canada Expansion --
International Expansion -Yes

Company Overviews

About WOOPS!

WOOPS! was born in 2012 from a simple idea: Why not make money by opening a pop-up shop at the bustling Holiday Shops at Bryant Park in New York City - sharing delicious, specialty macarons with shoppers? The response let the founders know they were onto something, and they wasted no time in looking into how they could build a business on the idea that macarons make wonderful and special gifts as well as a day-brightening treat for oneself.

Veteran Incentives  10% off franchise fee



About Sprinkles Cupcakes

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Sprinkles opened “the world’s first cupcake bakery” in Beverly Hills, as reported by the Food Network, and is credited by the Los Angeles Times as “the progenitor of the haute cupcake craze.” Founded by Candace Nelson, judge on Food Network’s hit show “Cupcake Wars,” and husband Charles, Sprinkles has inspired long lines of devoted Hollywood stars and serious epicureans alike. From Tom Cruise to Oprah Winfrey, Blake Lively to Ryan Seacrest, celebrities are abuzz about Sprinkles!
Baked fresh in small batches throughout the day, Sprinkles Cupcakes are handcrafted from the finest ingredients and contain no preservatives, trans fats or artificial flavors. Sprinkles has locations nationwide, a traveling Sprinklesmobile - the world’s first cupcake truck, and sells its cupcake mixes at over 250 Williams-Sonoma stores throughout the US and Canada.
In 2012, Sprinkles debuted the world’s first Cupcake ATM and continued its foray into classic American desserts with the launch of Sprinkles Ice Cream & Cookies.
“The Sprinkles Baking Book” hit the New York Times Best Sellers list in October, 2016.

The total investment necessary to begin operation of a Production Bakery is $781,000 to $1,075,000. This includes $40,000 to $43,250 that must be paid to the franchisor or affiliate.
The total investment necessary to begin operation of a Pantry Bakery is $576,000 to $895,000. This includes $40,000 to $43,250 that must be paid to the franchisor or affiliate. The franchisor and you may choose to sign a Development Rights Agreement under which you will develop a number of Sprinkles Cupcakes Bakeries. The franchisor expects the Development Rights Agreement to cover between 2 and 10 Sprinkles Cupcakes Bakeries.
The total investment necessary to begin operation under a Development Rights Agreement is $40,500 to $202,500. This includes $40,000 to $200,000 that must be paid to the franchisor or affiliate.