Structural Elements vs ChiroWay Centers Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Structural Elements vs ChiroWay Centers including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$190,250 - $638,900 | $63,000 - $103,000 |
Franchise Fee |
$45,000 | $39,900 |
Royalty Fee |
8% | - |
Advertising Fee |
1% | - |
Year Founded |
- | 2012 |
Year Franchised |
- | 2012 |
Term Of Agreement |
- | - |
Term Of Agreement |
- | - |
Renewal Fee |
- | - |
Business Experience Requirements |
Experience |
- | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
-/- | -/- |
Start-up Costs |
-/- | -/- |
Equipment |
-/- | -/- |
Inventory |
-/- | -/- |
Receivables |
-/- | -/- |
Payroll |
-/- | -/- |
Training & Support |
Training |
- | - |
Support |
- | - |
Marketing |
- | - |
Operations |
- | - |
Expansion Plans |
US Expansion |
Yes | Yes |
Canada Expansion |
- | - |
International Expansion |
- | Yes |
Company Overviews
About Structural Elements
As a Franchisee of Structural Elements you will have the opportunity
to build your own business with the added support of our brand,
approach, business model and business coaching. We believe in this model
and have a desire to bring wellness to more people in more communities
across the country.
As we partner to achieve your goals as business owner and our goals
to build and spread our brand, our relationship is a crucial key to
everyone’s success. As we build our franchise partner community, we will
strive to keep it collaborative, while keeping the integrity of the
brand and approach in the forefront.
Structural Elements has the right fit for your orthopedic wellness
clinic. With a scalable practice size and the option to create a
stand-alone clinic or build within another business, you have
flexibility to create the clinic you have always envisioned.
As a franchisee with Structural Elements®, you will receive:orthopedic wellness
clinic
As a franchisee of Structural Elements you will receive:
Comprehensive Training
Every franchisee attends Structural Elements® start-up training in
Hagerstown, MD. With over a decade of experience, our expert instructors
will cover every aspect of owning, managing, and building a Structural
Elements® business. Executed over two weeks at our headquarters, you
will spend time in the classroom and in a Structural Elements® clinic,
with real-world, on the job training.
Site selection and Build-Out
Selecting the right site and managing the build-out is critical to
the success of your business. We will help you navigate each step of
finding and building out your clinic in your exclusive territory.
Distinctive Design
Classic and modern, our interiors combine the best of traditional
practices with a new, vibrant environment that is designed to give all
locations a “spa-like” feel.
Ongoing Expert Access
Our franchisees have direct access to experts who can help you manage and operate your Structural Elements® franchise
Group Buying Power
As a Structural Elements® franchisee, you’ll enjoy the savings
provided by our group buying power. We continually research products and
services to identify vendors that would benefit our system and our
patients.
You will also receive:
- Pre-Opening Guide, Operations Manual, and Branding Guide
- Ongoing support and training in all areas of the business
- Customized Software package to run your clinic
- Use of professionally designed SE marketing materials
- Professionally designed web page with the ability to edit for your local needs.
- Social media best practices and designed campaigns
- Structural Elements® GSuite access with branded email address
- Sample press releases, templates for letters, and more!
The Regional Developer develops, owns and operates multiple clinics within their
respective territory. Each of these clinics is under agreement with a
Clinic Franchisee, who owns and operates a physical clinic. Our Regional Develper
agreement works well with developers who are seeking ownership of
multiple clinics on a higher level.
- Regional Developer Fee: $22,500 multiplied by the number of
Regional Developer Clinics to be developed under the development
schedule
- Total Investment Estimate: $76,400 to $172,700*
The Clinic Franchise establishes, owns and operates a physical, franchised clinic
within a Regional Developer’s territory. Clinic Franchise owners lease prepared clinic rooms to Micro
Franchisees - Clinic Franchises can also be Micro Franchisees. If you are looking to
be more involved in the operations of a single clinic, our Clinic Franchise agreement
offers the perfect opportunity.
- Initial Franchise Fee: $45,000
- Manager Training Fee: $2,700 per participant
- Total Investment Estimate: $266,700 to $458,200*
The Micro Franchise, a licensed therapist who can be a chiropractor, physical
therapist, acupuncturist, osteopath physician or a massage therapist and
has also been trained in the (se)® method, provides services to patients. If you are a wellness professional, our Micro Franchise agreement is a great place to start your (se)® journey.
- Initial Franchise Fee: $2,500
- Initial Training Fee: $5,000
- Total Investment Estimate: $17,000 - $26,700*
The Area Representative, also known as the Master Therapist, is a Micro Franchisee that is responsible for sourcing and training other Micro Franchisees in the (se)®
methods and maintaining quality standards within an entire region. Our Area Representative agreement offers the chance to share your knowledge of (se)® with other therapists who are seeking the future of wellness.
- Initial Franchise Fee: $12,500
- Total Investment Estimate: $16,850 to $27,950*
(se)® is proud to participate in the International
Franchise Association’s VetFran program and offers qualified veterans a
10% discount off of the Initial Franchise Fee. We may require that
candidates comply with certain terms and conditions to qualify for the
discount.
*Based on respective 2019 Franchise Disclosure Documents (FDDs).
About ChiroWay Centers
ChiroWay Centers is a Minnesota Franchise Company founded and formed on May 3, 2012
by Trent Scheidecker, DC. ChiroWay Centers sells franchises to qualified individuals
who must earn a Doctor of Chiropractic and be licensed to practice in
the state in which they wish to establish a franchise prior to opening a
franchise.
ChiroWay Centers sells franchises for the operation of Centers that offer
chiropractic care and services under the name “ChiroWay” to individuals
and families using monthly subscription and one-time visit payment
options.