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Below is an in-depth analysis and side-by-side comparison of Cousins Maine Lobster vs Shuckin' Shack including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $232,900 - $828,700 | $252,700 - $841,750 |
Franchise Fee | $38,500 | $45,000 |
Royalty Fee | 6-8% | 3.5-5.5% |
Advertising Fee | 2% | 1.5% |
Year Founded | 2011 | 2007 |
Year Franchised | 2014 | 2014 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/Yes | -/Yes |
Start-up Costs | -/Yes | -/Yes |
Equipment | -/Yes | -/Yes |
Inventory | -/Yes | -/Yes |
Receivables | -/- | -/Yes |
Payroll | -/- | -/Yes |
Training & Support |
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Training | On-The-Job Training: 40 hours Classroom Training: 40 hours | On-The-Job Training: 80 hours Classroom Training: 64 hours |
Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software | Ongoing Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations | Absentee Ownership Allowed Number of Employees Required to Run: 2 | Absentee Ownership Allowed Number of Employees Required to Run: 20 |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | - | - |
International Expansion | Yes | - |
Cousins Maine Lobster is looking for motivated, experienced business people to help us expand our brand of Maine lobster around the world.
Cousins Maine Lobster is real cousins with a passion for the sweet, delicious Maine lobster we grew up eating. We started selling lobster rolls out of a single truck in the spring of 2012. After a lot of hard work (and a good amount of fun) we now have a fleet of trucks and several franchise commitments throughout the United States.
Cousins Maine Lobster's commitment to quality food and great customer service has led to our being featured on ABC’s Shark Tank, The Chew, the Katie Couric show, CNBC, FOX, and QVC!
Cousins Maine Lobster has been named the LA Hot List’s #1 Food Truck in LA two years in a row and Tasting Table named us the “Best Lobster Roll on the West Coast” for 2013, 2014, and 2015. Our passion, our nationally recognized brand, our customer loyalty and our awesome lobster rolls make us special. If you’re looking to own your own business and are ready to start selling the #1 lobster rolls in America, sign up to join our family.