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Below is an in-depth analysis and side-by-side comparison of I Heart Mac and Cheese vs Shuckin' Shack including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $251,000 - $464,500 | $252,700 - $841,750 |
Franchise Fee | $30,000 | $45,000 |
Royalty Fee | 5% | 3.5-5.5% |
Advertising Fee | 1% | 1.5% |
Year Founded | 2015 | 2007 |
Year Franchised | 2017 | 2014 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/Yes |
Start-up Costs | -/- | -/Yes |
Equipment | -/- | -/Yes |
Inventory | -/- | -/Yes |
Receivables | -/- | -/Yes |
Payroll | -/- | -/Yes |
Training & Support |
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Training | On-The-Job Training: 3 days Classroom Training: 5 days | On-The-Job Training: 80 hours Classroom Training: 64 hours |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Field Operations | Ongoing Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op Advertising Ad Templates Regional Advertising Social media | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations | Absentee Ownership Allowed Number of Employees Required to Run: 4 | Absentee Ownership Allowed Number of Employees Required to Run: 20 |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | - | - |
International Expansion | Yes | - |
A unique franchise concept in the restaurant industry with no fryers,
grease trap systems or hood systems, I Heart Mac & Cheese requires a
low investment and can be opened in a small space, such as a mall kiosk
or food court. Shopping malls, sports venues, areas close to colleges
and universities, and high-traffic pedestrian areas are also ideal
locations. With a home office in South Florida, I Heart Mac & Cheese
offers franchise owner training, marketing support and ongoing
development opportunities to ensure each location’s success.