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Below is an in-depth analysis and side-by-side comparison of Crumb & Get It Cookie Co. vs Shipley Do-Nuts including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $128,700 - $178,500 | $410,000 - $771,500 |
Franchise Fee | $30,000 | $35,000 - $50,000 |
Royalty Fee | 6% | 5% |
Advertising Fee | 2% | - |
Year Founded | 2006 | 1936 |
Year Franchised | 2013 | 1987 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | Yes/Yes | -/- |
Start-up Costs | -/Yes | -/- |
Equipment | -/Yes | -/- |
Inventory | -/Yes | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | On-The-Job Training: 7 days Classroom Training: 7 days | On-The-Job Training: 100 hours Classroom Training: 20 hours |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Field Operations | Purchasing Co-ops Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software |
Marketing | Co-op Advertising Ad Templates | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development |
Operations | Absentee Ownership Allowed Number of Employees Required to Run: 8 - 10 | Number of Employees Required to Run: 10 |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | - | - |
International Expansion | - | - |
Crumb & Get It bakes and delivers made-to-order cookie creations, allowing customers to choose their dough and mix-ins. The custom cookies are baked fresh on the spot, and can also be delivered. The menu at owner Chris McMurray's original location in Radford, Va., also offers ice cream, cupcakes, and of course, milk to wash it all down.