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Updated RecentlyPokeworks vs Curry Up Now Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Pokeworks vs Curry Up Now including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $263,000 - $1,968,000 | $392,000 - $1,671,500 |
| Franchise Fee | $25,000 - $35,000 | $35,000 |
| Royalty Fee | 6% | 6% |
| Advertising Fee | 1.5% | 2% |
| Year Founded | 2015 | 2009 |
| Year Franchised | 2016 | 2009 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | We’re looking for experienced franchisees and qualified investors to help us grow the Curry Up Now fast casual brand across the country. Prospective franchisees must be hands-on in the operations of their restaurants and adhere to Curry Up Now organizational structure requirements and brand guidelines. *$1MM net worth *$500K liquid capital available for investment *Ready to begin development within the next 3-6 months *Ready to develop a minimum five unit territory in a major U.S. area |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | On-The-Job Training: 40 hours Classroom Training: 40 hours Additional Training: At training center | - |
| Support | Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | Real estate / site selection Store build-out, construction Training systems Operational support Recipe & menu development Marketing & brand building Vendor & equipment selection Point of Sale system Pre-opening, grand opening support |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations | Absentee Ownership Allowed Number of Employees Required to Run: 12 | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | - | - |
| International Expansion | Yes | - |
Company Overviews
About Pokeworks
Pokéworks is a ground-breaking, healthy fast-casual restaurant concept that began on a rainy day in December of 2015 in a tiny location in Midtown Manhattan. Today, it has grown into one of the largest and fastest growing poke brands in the nation and one we can proudly say is anchored almost entirely with multi-unit institutional franchisees.
Pokéworks was born on that quiet Winter day with a trickle of curious New Yorkers that wondered in to experience poke for the first time. Weeks later, hundreds stood in line outside our tiny restaurant willing to wait 45 minutes or more to build their own poke burrito or bowl. While more than 700 New Yorkers were enjoying our poke per day, our ground breaking “The ‘Sushi Burrito’ has hit NYC and its amazing” video went viral and received more than 42 million views. As a result, Pokéworks quickly became known worldwide as one of the leading poke franchise brands.
Media consensus is that Pokéworks’ extraordinary consumer appeal is fueled by the exceptional quality, efficiency and affordability of our healthy chef-driven menu. Restaurateurs on the other hand marvel at our easy to execute menu as well as the simplicity of our kitchens with no hood, no deep frying and no in-ground grease trap requirement. While growing quickly with experienced multi-unit franchisees, Pokéworks has joined forces with Toridoll Holdings Corporation. The agreement with the $1.6 billion publicly traded restaurant giant (TYO: 3397) was specifically designed by both parties to leverage Toridoll’s considerable expertise in global brand development while allowing Pokéworks to maintain its successful founder-led focus and control. Our goal is to further solidify Pokéworks’ high-quality and affordable brand as the leader in the fast-growing poke segment world-wide.
The total investment necessary to begin operation of a Pokéworks
franchised restaurant ranges between $263,000 to $661,000. This includes
$35,000 that must be paid to the franchisor or its affiliates. If you
enter into a Multiple Unit Development Agreement, you must commit to
develop at least three restaurants for which the total investment
necessary ranges between $774,000 to $1,968,000. This includes $90,000
that must be paid to the franchisor or its affiliates. The initial fee
for each additional restaurant you commit to develop is $25,000.
Veteran Incentives 10% off franchise fee
#272 in Franchise 500 for 2021. Not in Franchise 500 for 2020.About Curry Up Now
This award-winning Indian fast casual restaurant chain dominates the
segment with high volume and a simple operational model serving
delicious, whimsical Indian Cuisine making this concept safe and
approachable to new customers. Shareholders in Curry Up now include the
group that invested in Sweetgreen, Cava, by Chloe, and launched
franchising for Five Guys, QDOBA, and The Halal Guys.
Curry Up Now was established in 2009 by Akash Kapoor and his wife Rana, and ably supported by co-founder and now Senior VP of Operations, Amir Hosseini. The concept, which is known for its innovative spin on traditional Indian cuisine, has been recognized in publications such as Zagat: ‘5 Hottest Fast-Casual Chains,’ EATER SF: ‘SF’s Best Indian Restaurants,’ 7x7: ‘100 Things To Eat Before You Die,’ QSR: ‘40 Under 40,’ Fast Casual: ‘Top 100’ Movers & Shakers, Nation’s Restaurant News: ‘2018 Breakout Brand,’ and International Council of Shopping Centers: ‘Hot Food & Beverage Chain.’ Curry Up Now currently operates six brick-and-mortars and three food trucks in California’s Bay Area