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Updated RecentlyBasecamp Fitness vs Club Pilates Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Basecamp Fitness vs Club Pilates including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $500,760 - $734,848 | $178,000 - $365,200 |
| Franchise Fee | $50,000 | $60,000 |
| Royalty Fee | 8% | 7% |
| Advertising Fee | 2% | 2% |
| Year Founded | 2018 | 2007 |
| Year Franchised | 2020 | 2012 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | At Club Pilates, we're looking for franchise owners who are outgoing, results oriented, eager to learn the Pilates industry and have sales, marketing and/or management experience. A person who can build strong relationships, lead a team, and is committed to building the brand and driven to success. You'll need a minimum of $80k in liquid capital, and be ready to DO PILATES. DO LIFE! |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | - | You’ll attend a 3-day training course at our corporate headquarters in Costa Mesa, California along with an annual Franchise Convention and ongoing weekly support. Ongoing web-based and in person training. Private class training, instructor training and general manager training. On-The-Job Training: 2 hours Classroom Training: 44 hours Additional Training: Instructor training |
| Support | - | Pre-Opening Support Real Estate: Our dedicated staff will help you in the site selection and lease negotiation to find the ideal site for your Club Pilates Franchise. Finance: Our Finance team will provide assistance in loan processing through the SBA and preferred financiers. Site Build Support: You’ll be walked through the entire build out process from corporate approved layout and general construction to interior design and on-site security & technology. Sales: Get introduced to our sales process, retail range and POS system to drive sales from the start. Marketing: The minute you sign your lease agreement, the marketing of your location begins, with personalized support to set up social media, marketing materials and all means of generating website traffic and memberships. Recruitment: Receive assistance hiring the most qualified instructors, general managers and sales associates. To compliment this, our Certified Club Pilates Teacher Training Program ensures a seamless on boarding process for Pilates instructors new to our unique Pilates method. Comprehensive Training: You’ll attend a 3-day training course at our corporate headquarters in Costa Mesa, California along with an annual Franchise Convention and ongoing weekly support. Ongoing Personalized Support Ongoing web-based and in person training Sales, marketing & operations tools and resources accessible online 24 hours and the ability to communicate with and learn from other franchisees. Branding and marketing support with monthly materials developed for your studio. Monthly marketing updates and performance reporting. Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | - | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | - | Absentee Ownership Allowed Number of Employees Required to Run: 4 - 8 |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | - | - |
| International Expansion | Yes | Yes |
Company Overviews
About Basecamp Fitness
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Basecamp Fitness is a new studio fitness concept that will push you to
your limits and shakes up your workout routine. We use a varying,
fitness program that gives you a complete, full-body workout combining
efficient cardio AND strength training AND core movements - every class -
we take the guesswork out of your workout. Our high-energy, upbeat
environment and motivating instructors keep you moving and coming back
for more. Basecamp is the only studio that uses an Assault bike and
provides weights, as heavy as you choose, to ensure you get the best
work out every time. Making You. Stronger. Faster.
Basecamp Fitness is expanding its franchising opportunities both
domestically and globally. The new fitness concept is owned by Self
Esteem Brands' parent franchisor to Anytime Fitness, the largest fitness
franchise. The workout is one of the fastest and most efficient programs
on the market and solves the needs of our customers’ busy lifestyle.
About Club Pilates
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Club Pilates is the largest Pilates brand, with more than 600 studios open.
Ranked #69 in Entrepreneur Magazine's 2020 Franchise 500 list and on
Inc. Magazine's Inc. 5000 list 4 years running,
we provide an
established executive model and completely scalable business to make the
possibilities endless!
Join us in bringing the benefits of Pilates to as many people as possible!
!["Entrepreneur]("https://d3fg11dgb68kbp.cloudfront.net/assets/photos/franchise-badge-22686037fc120ba1bd59c2c9fd6e0fbf.png"){kind=icon}
#69 in Franchise 500 for 2020.
#104 in Franchise 500 for 2021.