Basecamp Fitness vs TruFusion Franchise Comparison

Basecamp Fitness is a new studio fitness concept that will push you to your limits and shakes up your workout routine. We use a varying, fitness program that gives you a complete, full-body workout combining efficient cardio AND strength training AND core movements - every class - we take the guesswork out of your workout. Our high-energy, upbeat environment and motivating instructors keep you moving and coming back for more. Basecamp is the only studio that uses an Assault bike and provides weights, as heavy as you choose, to ensure you get the best work out every time. Making You. Stronger. Faster.

Basecamp Fitness is expanding its franchising opportunities both domestically and globally. The new fitness concept is owned by Self Esteem Brands' parent franchisor to Anytime Fitness, the largest fitness franchise. The workout is one of the fastest and most efficient programs on the market and solves the needs of our customers’ busy lifestyle.

Founded in 2013, TruFusion is a one-of-a-kind group fitness studio that offers over 200 unique fusion workout classes per week including Hot Pilates, Tru Kettlebell, HIITribe, Barefoot Bootcamp, YinFused and more. The popular Las Vegas-based franchise has developed a loyal following of members that coin themselves the TruTribe. Placing an emphasis on inspiring the surrounding community. TruFusion is a one-stop shop for all things health and fitness, offering several additional products and services including healthy food & beverages and an original line of workout apparel.

The total investment necessary to begin operation of a TruFusion group fitness franchise is  $1,400,510 to $3,061,250 for a Flagship Studio (this includes $109,260 to $267,600 that must be paid to the franchisor or their affiliates) and $899,720 to $1,699,550 for an Express Studio (This includes $109,260 to $267,600 that must be paid to the franchisor or their affiliates).