SureStay Hotel by Best Western vs Aloft hotels Franchise Comparison

SureStay Hotel Group® is a new hotel offering powered by decades of proven success and experience. Find out how you can become a business partner of this new hotel brand that will provide you with proven playbooks to drive business results.

SureStay Hotel Group offer value-oriented travelers an exceptional experience at an affordable price. Comprised of four distinctive brands,

SureStay Hotel Group offers traditional and longer stay travelers comfort and value while away from home.

The total investment necessary to begin operation of a newly constructed 60-room SureStay Hotel by Best Western ranges from $4,618,720 to $6,843,395. This includes $41,495 to $52,495 that must be paid to the franchisor or its affiliate.

The total investment necessary to begin operation of a 60-room SureStay Hotel by Best Western that has been converted from an existing hotel ranges from $186,225 to $749,395. This includes $42,995 to $53,995 that must be paid to the franchisor or its affiliate.
The total investment necessary to begin operation of a newly constructed 80-room SureStay Plus Hotel by Best Western ranges from $6,892,220 to $9,260,895. This includes $41,495 to $52,495 that must be paid to the franchisor or its affiliate.

The total investment necessary to begin operation of a 80-room SureStay Plus Hotel by Best Western that has been converted from an existing hotel ranges from $256,225 to $986,895. This includes $42,995 to $53,995 that must be paid to the franchisor or its affiliate.
The total investment necessary to begin operation of a newly constructed 100-room SureStay Studio by Best Western ranges from $6,892,220 to $9,291,935. This includes $41,495 to $52,495 that must be paid to the franchisor or its affiliate.

The total investment necessary to begin operation of a 100-room SureStay Studio by Best Western that has been converted from an existing hotel ranges from $256,225 to $987,935. This includes $42,995 to $53,995 that must be paid to the franchisor or its affiliate.
The total investment necessary to begin operation of a newly constructed 200-room SureStay Collection by Best Western ranges from $18,550,220 to $24,338,895. This includes $51,495 to $62,495 that must be paid to the franchisor or its affiliate.

The total investment necessary to begin operation of a 200-room SureStay Collection by Best Western that has been converted from an existing hotel ranges from $911,325 to $2,583,895. This includes $52,995 to $63,995 that must be paid to the franchisor or its affiliate.

Aloft Hotels caters to today’s modern traveler who craves jet-setting style and a vibrant social scene at an affordable price. Urban-inspired design, accessible technology and innovative programing centering on music and F&B make Aloft unique to the traditional hotel landscape.

The total investment necessary to begin operation of a newly-constructed prototypical Aloft Hotel, excluding the cost of real estate and related costs (building permit, tap, and impact fees), ranges from $10,358,360 to $21,797,660 for an 80 to 110-guestroom Aloft Hotel to $13,906,160 to $26,620,860 for a 120 to 150-guestroom Aloft Hotel. This includes approximately $185,050 to $258,650 that must be paid to the franchisor or an affiliate.