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Updated RecentlySeniors Blue Book vs Mastercare Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Seniors Blue Book vs Mastercare including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $57,530 - $163,220 | $117,800 - $215,450 |
| Franchise Fee | $30,000 - $80,000 | $28,000 - $37,000 |
| Royalty Fee | 6% | - |
| Advertising Fee | - | - |
| Year Founded | 2012 | 2012 |
| Year Franchised | 2012 | 0 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | - | Initial pre-start up training In house administrative training |
| Support | - | Accounting Home Care Management Software systems Troubleshooting |
| Marketing | - | Design support Events e.g. Senior Fairs Mass mailing support Print support Media: Broadcast and Internet Start up and ongoing marketing support |
| Operations | - | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | - | - |
| International Expansion | - | - |
Company Overviews
About Seniors Blue Book
!["Seniors]("https://fddexchange.com/wp-content/uploads/2019/02/Seniors-Blue-Book-300x106.jpg")
Provide seniors, caregivers and senior professionals a comprehensive
source of services, senior housing options, resources and information
that enrich the lives of our elder population while affording those
businesses and individuals serving that population a unique medium to
present their products and services
About Mastercare
!["Mastercare]("https://fddexchange.com/wp-content/uploads/2020/10/Mastercare-300x99.png")
.Mastercare intends
for our franchisees to get the biggest bang for their buck in regards to
the territory you are purchasing.
You are opening your franchise to not
only help people in your local community, but also to ensure you are
able to make a living.
Mastercare
Franchise territories will service a population of approximately 75,000
to 250,000 people. For the initial Franchise Fee of $37,000 *,
your territory is designed by zip codes, political or geographical
boundaries. Your territory is PROTECTED, meaning that Mastercare will
not sell another franchise within that defined territory throughout the
life of your contract. We will help you evaluate the demographics of the
area you are considering for your territory based on the geographic
location, population, and isolation, etc.
Mastercare
also understands that small, rural towns need just as much Homecare
(and Healthcare) support as urban areas. Because of geographical
barriers, owning a franchise in a rural area may not allow for as large
of a client base. To encourage services in rural and underserved
populations, Mastercare offers smaller territories, populations between
10,000 and 74,999 people, at a reduced Rural Franchise Fee of $28,000 *.
Royalties under your Franchise Agreement are among the lowest in the industry. The Mastercare franchise royalty fee structure follows a descending scale based on gross revenues.
The franchise is not a home-based business and must be operated from a commercial office location.