Iron Tribe Fitness vs DiscoverStrength Franchise Comparison

Iron Tribe was founded by fitness industry veteran, Forrest Walden, back in 2008 in his 400 square foot garage. Initially, it was just to have a place for Forrest to do group-based workouts with his friends because he couldn’t find anywhere locally that offered the right amount of space and equipment. There was no charge to belong, but you had to have a personal invite.  As more and more friends begged to come and join his garage gym, Forrest began to dream about what it would look like to start a brand-new concept that would take his team-based, group workouts to the next level and allow more lives to be impacted. The first official Iron Tribe location opened in February of 2010. The response from the community was immediate and overwhelming. In fact, the 250 membership cap was reached in under 8 months with a growing waiting list .

That location has operated at max capacity since  September of 2010 eventually moving across the street and expanding the location to serve 300 clients.

Discover Strength Franchising LLC offers individual unit franchises for the development and operation of a Discover Strength™ business offering no-compromise strength training experiences to customers of all ages through one-on-one and small group training sessions, and other related services and products. 

We will guide you as you select and build out your own Discover Strength studio: Streamlined prototypes range from 1,600 to 2,200 square feet. A concept that can work in a variety of shopping centers and other lifestyle-centric locations. No locker rooms, treadmills, showers, or pools. The Discover Strength model offers an incredible value proposition by producing higher revenue per square foot than the vast majority of retail, restaurant, and fitness business models.