Iron Tribe Fitness vs Spenga Franchise Comparison

Iron Tribe was founded by fitness industry veteran, Forrest Walden, back in 2008 in his 400 square foot garage. Initially, it was just to have a place for Forrest to do group-based workouts with his friends because he couldn’t find anywhere locally that offered the right amount of space and equipment. There was no charge to belong, but you had to have a personal invite.  As more and more friends begged to come and join his garage gym, Forrest began to dream about what it would look like to start a brand-new concept that would take his team-based, group workouts to the next level and allow more lives to be impacted. The first official Iron Tribe location opened in February of 2010. The response from the community was immediate and overwhelming. In fact, the 250 membership cap was reached in under 8 months with a growing waiting list .

That location has operated at max capacity since  September of 2010 eventually moving across the street and expanding the location to serve 300 clients.

Spenga's goal is to open 135 franchise locations across the U.S. in three years. The company already has contracted with franchisees for 45 in the U.S., including five locations to open in north Denver and the Boulder area. More than 54 million Americans are working out at boutique fitness studios, which makes it the fastest growing sector of the fitness industry, Many of these active individuals are getting multiple memberships at multiple facilities to get a well-rounded workout. Our goal is to give members their fittest selves without having to go to three different locations.

#253 in Franchise 500 for 2021.   Not in Franchise 500 for 2020.