Denny's Franchise

Family diners


In 1953, Harold Butler opened Danny's Donuts, a Lakewood, California, stand that served coffee and doughnuts 24 hours a day. The following year, the stand grew and its name was changed to Danny's Coffee Shops. Five years later, there were 20 shops in the chain, and the company changed its name to Denny's.

Denny's locations serve breakfast, lunch and dinner choices 24 hours a day.

Denny's New & Emerging Markets incentive program is designed to help us recruit exceptional new franchisees to seize valuable market share in new & emerging markets.

Under the program, new franchisees can save up to $1 million by developing 4 new restaurants in new & emerging markets. The estimated savings include reduced: initial fees, royalty rate, marketing fees, market planning fee, store design fees, NRO training, and MGIP (development fees).

With a flexible, cost-effective prototype & best-in-class systems, Denny's is positioned for sustained franchise growth.





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Please Note: The operators of Denny's, may not have verified the accuracy of the Franchise information contained within this website. For accurate up-to-date information, investors are strongly recommended to visit the official Denny's website.

How much does it cost to open a Denny's Franchise?

The investment required to open a Denny's Franchise is between $915,569-$2,421,185. There is an initial franchise fee of $40,000 which grants you the license to run a business under the Denny's name.

Individual Unit Costs

  • Initial Investment:
    $915,569-$2,421,185
  • Initial Franchise Fee:
    $40,000
  • Royalty Fee:
    4%
  • Advertising Fee:
    N/A
  • Term of Agreement:
    20 years
  • Renewal Fee:
    $10K for 10 years


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Denny's News & Press Releases

When did the first Denny's open? 1953
When did Denny's start Franchising? 1984

Year U.S.A. Canada International Corporate
2004 974 52 24 553
2003 1024 53 11 563
2002 1050 54 22 585
2001 1065 40 20 661
2000 911 38 22 831
Expense In-House Third Party
Franchise Fee No No
Startup Costs No No
Equipment No No
Inventory No No
Accounts Receivable No No
Payroll No No

Support
Newsletter, Meetings, Security/safety procedures, Field operations/evaluations

Marketing
Co-op advertising, Ad slicks, National media, Regional advertising

44% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 80

Absentee ownership of franchise is NOT allowed.

Business Experience:

  • Industry experience
  • General business experience
  • Operations experience

  • Your income potential as a Denny's Franchise entrepreneur depends vastly on many factors. As an entrepreneur, the goals to achieve are related to expanding sales while lowering your operation costs and increasing the quality of your products and or services. Each month your operating costs can include royalty fees, mortgage / rent, supplies for products, staffing, utilities, bookwork, stationary and other items. From one month to the next, you may find your costs fluctuate, but your up-front costs are, for the most part, fixed and they will cover most of the initial setup of equipment, signage and renovations.

    Denny's Franchise Opportunity viewed 42017 times by investors.

    Legal Disclaimer: This information is not a franchise offering for Denny's and should not be construed as such. The Franchise Mall makes every effort to maintain accurate franchise data but does not guarantee nor assume liability for incorrect data. We recommend that anyone seriously interested in pursuing a Denny's franchise opportunity, review that franchise's Franchise Disclosure Document (FDD) with an attorney and accountant.

    Denny's

    Denny's

    Denny's Inc.
    203 E. Main St.
    Spartanburg, SC
    29319

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