Denny's Franchise

Family diners

In 1953, Harold Butler opened Danny's Donuts, a Lakewood, California, stand that served coffee and doughnuts 24 hours a day. The following year, the stand grew and its name was changed to Danny's Coffee Shops. Five years later, there were 20 shops in the chain, and the company changed its name to Denny's. Denny's locations serve breakfast, lunch and dinner choices 24 hours a day.

Denny's New & Emerging Markets incentive program is designed to help us recruit exceptional new franchisees to seize valuable market share in new & emerging markets.

Under the program, new franchisees can save up to $1 million by developing 4 new restaurants in new & emerging markets. The estimated savings include reduced: initial fees, royalty rate, marketing fees, market planning fee, store design fees, NRO training, and MGIP (development fees).

With a flexible, cost-effective prototype & best-in-class systems, Denny's is positioned for sustained franchise growth.

The total investment necessary to begin operation of a Denny’s franchise
is from $1,330,525.50 to $2,404,695.50 for a Denny’s Heritage facility;
from $305,000 to $826,000 for a nontraditional Denny’s, including The
Den; and from $1,025,528.50 to $1,659,695.50 for Denny’s within a Travel
Center (these numbers exclude real estate). This includes the initial
franchise fee of $10,000 to $30,000 and the New Restaurant Opening fee
of $0 to $36,000, for a total of $10,000 to $66,000, which must be paid
to the franchisor or affiliate.

#59 on Franchise
#83 on Franchise 500 for 2021  Not on Franchise 500 for 2020

It's time to give yourself permission to build your days around what's important to you! You're in Control!
For more information, complete our FREE FRANCHISE ADVICE form!

Please Note: The operators of Denny's, may not have verified the accuracy of the Franchise information contained within this website. For accurate up-to-date information, investors are strongly recommended to visit the official Denny's website.

How much does it cost to open a Denny's Franchise?

The investment required to open a Denny's Franchise is between $305,000-$2,404,695. There is an initial franchise fee of $10,000-$30,000 which grants you the license to run a business under the Denny's name.

Individual Unit Costs

  • Initial Investment:
  • Initial Franchise Fee:
  • Royalty Fee:
  • Advertising Fee:
  • Term of Agreement:
    20 years
  • Renewal Fee:
    $10K for 10 years

Click here to compare with
franchises similar to Denny's

Denny's Twitter Followers flip over the latest 'zoom-in' meme of pancakes
A new 'zoom-in' meme concept began trending on social media. The meme asks users to 'zoom-in' on a picture and follow instructions to find hidden messages. The diner chain capitalized on the craze when they created their own version featuring a photo of syrup drizzling over a butter topped ...

Denny's Brings America's Diner to Dubai
Denny's Corporation (Nasdaq:DENN), one of the largest family dining chains across the globe, today announced the opening of two new restaurant locations in Dubai, United Arab Emirates. On Wednesday, December 9 America's Diner launched a flagship location on Al Manara Street (off Sheikh Zayed Road), ...

Denny's First Diner comes to New York City
Denny's is as American as apple pie - except in the Big Apple. Until recently, New York was one of a handful of U.S. cities that didn't have at least one branch of the diner. That changed when Los Angeles-based Rahul Marwah - who is, along with his parents and sister, one of the chain's...

Denny's Teams Up With NASCAR Star Denny Hamlin To Build The World's First "Denny's Denny's"
How much does NASCAR winning driver Denny Hamlin love Denny's? So much so, the life-long fan has teamed up with the diner to introduce the world's first, and only, "Denny's Denny's." This racing season fans and guests alike will have the chance to visit Hamlin's custom "Denny's Denny's" as it trave...

Denny's Expands Global Franchising Presence To Middle East
Denny's, Inc. (Nasdaq:DENN), the world's largest full-service family dining chain, based on the number of restaurants, today announced that it has signed a franchise agreement with Advance Investment LLC, an affiliated entity of Food Quest Restaurant Management LLC, for the development of 30 new Den...

Denny's News & Press Releases

When did the first Denny's open? 1953
When did Denny's start Franchising? 1984

United States: Nationwide

International: Worldwide

Expense In-House Third Party
Franchise Fee No Yes
Startup Costs No Yes
Equipment No Yes
Inventory No Yes
Accounts Receivable No No
Payroll No No

On-The-Job Training: 91 hours
Classroom Training: 16 hours
Additional Training: At existing Denny's restaurants

Purchasing Co-ops
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform

Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social media
Website development
Email marketing
Loyalty program/app

44% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 80

Absentee Ownership Allowed

Business Experience:

  • Industry experience
  • General business experience
  • Operations experience

  • Your income potential as a Denny's Franchise entrepreneur depends vastly on many factors. As an entrepreneur, the goals to achieve are related to expanding sales while lowering your operation costs and increasing the quality of your products and or services. Each month your operating costs can include royalty fees, mortgage / rent, supplies for products, staffing, utilities, bookwork, stationary and other items. From one month to the next, you may find your costs fluctuate, but your up-front costs are, for the most part, fixed and they will cover most of the initial setup of equipment, signage and renovations.

    Denny's Franchise Opportunity viewed 48151 times by investors.

    Legal Disclaimer: This information is not a franchise offering for Denny's and should not be construed as such. The Franchise Mall makes every effort to maintain accurate franchise data but does not guarantee nor assume liability for incorrect data. We recommend that anyone seriously interested in pursuing a Denny's franchise opportunity, review that franchise's Franchise Disclosure Document (FDD) with an attorney and accountant.



    Denny's Inc.
    203 E. Main St.
    Spartanburg, SC


    First Name:
    Last Name:
    State: (US inquiries only please)
    Capital to Invest

    (Min $50k Investment)
    Investment Timeframe:

    Can I use my 401K or IRA
    to buy a business?

    Submit your request for a
    FREE Franchise Consultation.

    Share This Page!