Max Muscle Franchise

Sports nutrition products & fitness gear

Joe Wells founded Max Muscle in 1991. Joe's success stems from his college degree in business and marketing combined with his long-standing passion for weight training and nutrition. After being introduced to amino acids for muscle recovery by the late Lyle Alzado, Joe's teammate on the L.A. Raiders, Joe was inspired to formulate one of the first low molecular amino acid formulas for athletes. His formula quickly became the #1 selling sports nutrition amino acid in the country. Today, Joe stands at the helm of the rapidly growing

Max Muscle empire, a leader in the production of high quality sports nutrition products and the country's fastest growing sport nutrition retail chain.


Sean Greene joined forces with Joe Wells as President of Max Muscle in 1994. Sean earned his bachelor's degree in exercise physiology with an emphasis in human nutrition and a minor in business management from the University of Florida. Also fueled by a passion for fitness and nutrition, Sean won numerous amateur bodybuilding titles and assisted top professors in exercise testing and cutting-edge research in exercise performance. Sean has also developed and implemented corporate wellness programs for many of San Diego's largest companies, including General Dynamics, and has trained with many top professional bodybuilders and athletes.

A leader in the sports nutrition industry since 1991, Max Muscle produces and distributes its own line of popular high-quality sports nutrition supplements as well as a complete line of workout and casual wear for today's active consumer.

Max Muscle products are marketed through the company's national network of stores, as well as through a broader distribution base world-wide. The Max Muscle brand has earned a reputation for producing and selling superior and reliable quality products within the sports nutrition industry.

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Please Note: The operators of Max Muscle, may not have verified the accuracy of the Franchise information contained within this website. For accurate up-to-date information, investors are strongly recommended to visit the official Max Muscle website.

How much does it cost to open a Max Muscle Franchise?

The investment required to open a Max Muscle Franchise is between $114,600-$281,300. There is an initial franchise fee of $75,000 which grants you the license to run a business under the Max Muscle name.

Individual Unit Costs

  • Initial Investment:
  • Initial Franchise Fee:
  • Royalty Fee:
  • Advertising Fee:
  • Term of Agreement:
    5 years
  • Renewal Fee:

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Max Muscle News & Press Releases

When did the first Max Muscle open? 1988
When did Max Muscle start Franchising? 2001

Year U.S.A. Canada International Corporate
2005 100 0 0 1
2004 92 0 0 1
2003 91 0 17 2
2002 0 0 0 0
2001 100 0 10 0

United States: Alaska, Alabama, Arkansas, Arizona, Colorado, Connecticut, Delaware, Georgia, Iowa, Idaho, Kansas, Kentucky, Louisiana, Massachusetts, Maine, Missouri, Mississippi, Montana, Nebraska, North Carolina, New Hampshire, New Jersey, New Mexico, Nevada, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Vermont, West Virginia, Wyoming,

Expense In-House Third Party
Franchise Fee No Yes
Startup Costs No Yes
Equipment No Yes
Inventory No Yes
Accounts Receivable No Yes
Payroll No Yes

Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives

Co-op advertising, Ad slicks, National media, Regional advertising

15% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 2 - 5

Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)

Business Experience:

  • General business experience
  • Marketing skills

  • To calculate how much income a franchise owner can do at Max Muscle Franchise, may vary on factors like location, size etc., On the other side as a business owner your goals to maintain the quality of service while streaming sales high and expenses low. As any other franchise may include rent/mortgage, staffing/family, inventory supplies, utilities, administrative costs vise vera. Location to location and seasons the months costs may vary. Most franchises start up costs are typically fixed and they will cover most of the initial operating costs like signage, furniture, decoration and renovations.

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    Legal Disclaimer: This information is not a franchise offering for Max Muscle and should not be construed as such. The Franchise Mall makes every effort to maintain accurate franchise data but does not guarantee nor assume liability for incorrect data. We recommend that anyone seriously interested in pursuing a Max Muscle franchise opportunity, review that franchise's Franchise Disclosure Document (FDD) with an attorney and accountant.

    Max Muscle

    Max Muscle

    Max Muscle
    210 West Taft Avenue
    Orange, CA


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