Roy Rogers Franchise

Quick-service restaurant

Roy Rogers' restaurants provide a wide variety of appealing, prepared-to-order foods with quality and freshness that set a new standard in the quick service segment. For over 35 years Roy Rogers has been offering the 'Big Three' - hamburgers, chicken and roast beef. Our "Choose any side" option includes French fries, baked and mashed potatoes, fresh fruit cup, cole slaw, baked apples, tossed salad or baked beans. Our signature Fixin's Bar enables guests to dress their sandwich the way they like it without the need for a special order. Our signature freshness is made possible through our unwillingness to compromise on ingredients or technique...a difference our guests notice. There is no single factor that accounts for the powerful appeal of the Roy Rogers concept. Rather, it's a combination of many strategic, operational and promotional elements - all focused on the common goal of operational efficiency and total guest satisfaction that makes Roy Rogers so appealing as a restaurant and as a business opportunity.

WHY ROYS?: Widespread Appeal

At Roy Rogers Restaurants, there's something for everyone, as evident by the diversity of our guests. On any given day, Roy Rogers widespread appeal will see executives stopping in for a delicious breakfast or business lunch, friends meeting for a midday meal, families with young children, or senior citizens enjoying an evening out.

Fresh, Prepared-to-Order Products

Inviting, Comfortable Decor

Roy Rogers wants its guests to feel right at home. The informal Western decor of our restaurants is just right for family and casual dining, and personal attention and cleanliness are paramount among the high standards we set for our managers and associates.

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Please Note: The operators of Roy Rogers, may not have verified the accuracy of the Franchise information contained within this website. For accurate up-to-date information, investors are strongly recommended to visit the official Roy Rogers website.

How much does it cost to open a Roy Rogers Franchise?

The investment required to open a Roy Rogers Franchise is between $767,250-$1,580,950. There is an initial franchise fee of $30,000 which grants you the license to run a business under the Roy Rogers name.

Individual Unit Costs

  • Initial Investment:
  • Initial Franchise Fee:
  • Royalty Fee:
  • Advertising Fee:

Click here to compare with
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Roy Rogers Restaurant Opens in Winchester Virginia
Roy Rogers Restaurants announce its brand expansion with the opening of its newest location at 1551 South Pleasant Valley Rd. in Winchester, Va. Fans can enjoy their Roy Rogers menu favorites at the new location, celebrating the quick-service chain's return to the Winchester area after near...

Roy Rogers Names Director Of Marketing
The Plamondon Companies has named Melanie Dyer director of Marketing for Roy Rogers Restaurants. Dyer will oversee all marketing and communications for the 49 company and franchised units located in seven states. Dyer has a deep background with quick-service restaurants on both the agency and cli...

Roy Rogers Mounts Comeback, Returns To Franchising
In 1968, the Marriott Corp. launched its Roy Rogers hamburger, roast beef and fried chicken concept. Twenty-two years later, it was one of the nation's largest quick-service players with 650 stores. But almost immediately after its $365 million sale to the Hardee's hamburger chain in 1990, the br...

Roy's Famous Roast Beef With Cheddar
Roy Rogers Restaurants announced today the promotion of its Roast Beef & Cheddar Sandwich for a limited time through June 13. This tasty sandwich consists of Roy's slow-cooked, USDA choice roast beef topped with a smoky cheddar cheese sauce and Bull's-Eye� original barbecue sauce. Guests can custom...

Local Alexandria Roy Rogers Restaurants Celebrate 20th Anniversary
Todd Restaurants, Inc., owners and operators of the local Alexandria Roy Rogers Restaurants, will celebrate its 20th Anniversary next week. Todd Restaurants opened its first Roy Rogers Restaurant in April 1986 at 8860 Richmond Highway near Ft. Belvoir. Anniversary events will take place Thursd...

Roy Rogers News & Press Releases

When did the first Roy Rogers open? 1968
When did Roy Rogers start Franchising? 2003

United States: Connecticut, Delaware, Maryland, Massachusetts, New Jersey, New York, Ohio, Pennsylvania, Virginia, West Virginia

Expense In-House Third Party
Franchise Fee No Yes
Startup Costs No Yes
Equipment No Yes
Inventory No Yes
Accounts Receivable No Yes
Payroll No Yes


On-The-Job Training: 25 hours
Classroom Training: 25 hours

Purchasing Co-ops
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software

Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social media
Website development
Email marketing
Loyalty program/app

To calculate how much income a franchise owner can do at Roy Rogers Franchise, may vary on factors like location, size etc., On the other side as a business owner your goals to maintain the quality of service while streaming sales high and expenses low. As any other franchise may include rent/mortgage, staffing/family, inventory supplies, utilities, administrative costs vise vera. Location to location and seasons the months costs may vary. Most franchises start up costs are typically fixed and they will cover most of the initial operating costs like signage, furniture, decoration and renovations.

Listing Tags

roy rogers restaurants, fried chicken, fast food, roast beef sandwich, double r bar burger
Roy Rogers Franchise Opportunity viewed 22693 times by investors.

Legal Disclaimer: This information is not a franchise offering for Roy Rogers and should not be construed as such. The Franchise Mall makes every effort to maintain accurate franchise data but does not guarantee nor assume liability for incorrect data. We recommend that anyone seriously interested in pursuing a Roy Rogers franchise opportunity, review that franchise's Franchise Disclosure Document (FDD) with an attorney and accountant.

Roy Rogers

Roy Rogers

Roy Rogers Franchise Co. LLC
4991 New Design Road Suite 109
Frederick, MD


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