Steamatic, Inc. announced at their annual meeting March 15th that they signed former pro-football great and current FOX Sports football announcer Daryl “Moose” Johnston and his wife Diane Johnston to a three year National Spokesperson agreement. “I was looking for someone with strong family values, someone who our customers could relate to, and someone who would energize our workforce,” said Lloyd Swiggum, President of Steamatic, Inc.“And Daryl Johnston fit the bill perfectly. We were especially excited that Diane Johnston agreed to join as well.” Daryl and Diane Johnston will be featured in all facets of Steamatic franchise communications � everything from television, to print, to web and radio advertisements. “We are currently in production on a series of television spots that feature Daryl and Diane Johnston’s fun-loving personalities,” said Teri Hill, Vice President of Steamatic’s in-house advertising department. Ms. Hill continued, “the TV spots introduce our new campaign of positioning Steamatic as ‘The Higher Standard’ for cleaning and restoration services. The concept of doing ‘whatever it takes to get the job done’ was a good fit for both Daryl and Diane, and our company.” Daryl “Moose” Johnston was one of the NFL’s premier blocking fullbacks during an 11-year career in pro-football. He was a key member of a three time winning Super Bowl team (1993, 1994 and 1996) and was a two-time Pro Bowl selection (1993 and 1994). Daryl and Diane Johnston are involved with several charitable organizations for children. Mr. Johnston said, “Steamatic is a great company with a long and distinguished heritage, and I really look forward to being part of their team.” Blackmon Mooring Steamatic was originally founded in 1948 as a furniture cleaning company, and began franchising in 1968 as Steamatic, Inc. The companies have grown to include a host of services ranging from fire and water damage restoration, to air duct and carpet cleaning, and mold remediation. Based in Fort Worth, Texas, Steamatic, Inc. and their affiliate companies Blackmon Mooring Steamatic and BMS Technologies together operate 300 units in North America and 24 additional countries around the world. With in-house research and development of proprietary equipment, franchisees are kept on the cutting edge of technology and training, giving them the ability to provide the highest quality services for residential and commercial customers and setting ‘The Higher Standard” in the industry
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