The Rise Of A Cream Puff

AFTER Uniqlo, an urban-chic clothing store, Japan has another global retailing hit on its hands�in the unlikely form of cream puffs. Beard Papa's, a subsidiary of Muginoho, an Osaka-based restaurant chain, opened its first store outside Asia last month on Manhattan's Upper West Side. The queues snaking down Broadway are startling in a neighbourhood that generally eschews trendy eateries for trusty favourites like Fairway's deli and Big Nick's diner.

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