Golden Krust Part Of Cuny Campaign

NEW YORK | Friday, July 15, 2005

City University of New York (CUNY) is using some of their famous graduates to assist them with spreading the message on getting educated as well as the importance of giving back to their school and community. The Public education campaign was launched last week with the images of novelist Susan Isaccs, representing Queens College, Iyanla Vanzant, novelist representing Medgar Evers College in Brooklyn and Lowell Hawthorne, CEO and Founder of Golden Krust Caribbean Bakery and Grill representing Bronx Community College displayed on the sides of Metropolitan Transportation Authority (MTA), city buses and subway cars throughout New York City.

According to Michael Arena, director of media relations at the City University of New York, the three CUNY graduates images will be displayed on buses and trains in the area of their respective colleges. “CUNY is interested in telling the story of our students and their successes, the interesting thing is that many of them are giving back to their respective schools,” said Arena. He said that it is an interesting concept for the graduates like Hawthorne to come back to their colleges and offer scholarships for the students to benefit.

Rita Rhoden, director of public information at CUNY said that beginning next week, to commemorate Black History Month, images of distinguished alumni will be seen in newspapers, among them are: Jamaicans Bert Mitchell of Mitchell and Titus, LLC, Lowell Hawhtorne, Golden Krust Caribbean Bakery, Secretary State Colin Powell. Former Congresswoman Shirley Chisholm, Walter Mosley, New York City Councilman Charles Barron, writer and talk show host Iyanla Vanzant, to name a few.

Hawthorne recently pledged an amount of $25,000 to Bronx Community College which will provide scholarships to several students. His company, Golden Krust Caribbean Bakery and Grill is also instrumental in giving scholarships to high schools students to pursue higher education. A scholarship is also named in honour of his mother, Mavis Hawthorne, now deceased. Many children in the United States as well as Jamaica benefit from the generous scholarships given by Golden Krust Caribbean Bakery.

“We have been fortunate as we have seen a significant increase in the enrolment numbers of our universities since the start of this programme a few years ago,” said Arena. He said that the increase is evident across all ethnic groups and is a significant amount over previous years. At the beginning of January 2005, the sides of many of city’s buses were displaying Golden Krusts image and collaborative involvement in education. Along with the sides of buses and subway cars and major newspapers. The advertising will be seen by commuters in all the boroughs of the city. In addition to this advertising campaign, images of Golden Krust Caribbean Bakery and Grill’s founder and CEO Lowell Hawthorne and Vanzant will be incorporated in some Black History Month advertisements during February.

The director of media relations says the campaign will be around for several months and that he hopes that it will assist students on giving back and to ensure that students hear about some of the opportunities and the benefits to be gained from this campaign.

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