Johnny Rockets Takes The Bacon Cheddar Challenge With Super Hero Viewtiful Joe

Johnny Rockets, the award-winning, all-American diner, announced today the launch of the Bacon Cheddar Challenge, an in-store promotion to celebrate the restaurant’s inclusion in “Viewtiful Joe� Red Hot Rumble,” an exciting new video game from Capcom�.

Guests can enter the Bacon Cheddar Challenge for a chance to win GameCube prize packages that feature Viewtiful Joe, the well-known video game hero that delivers attitude, punch and style. Participating restaurants will provide entry forms that interested participants can mail in for a chance to win one of 25 GameCube Viewtiful Joe prize packages or one of 25 Viewtiful Joe Red Hot Rumble GameCube games. Guests can also enter the sweepstakes by visiting johnnyrockets.com.

In Red Hot Rumble, production on the newest Captain Blue movie is just about to begin. Unfortunately he can’t seem to decide on the lead character. It’s up to gamers to be the star of the show and ‘audition’ for the leading role in this big action extravaganza. Viewtiful Joe, a celluloid super hero with all the attitude and style of an action star, returns along with a cast of new and familiar playable characters in this intense versus-fighting game. With completely new movie set designs, including several Johnny Rockets backdrops and a four player head-to-head battle mode, there will be an exuberant amount of action that extends beyond the silver screen when the game is released on November 8.

Every super hero needs to refuel, and Johnny Rockets is providing Viewtiful Joe and hamburger lovers a chance to treat their taste buds to a Bacon Cheddar Hamburger (Single or Double), a massive, mouth-watering creation available for a limited time at participating Johnny Rockets locations. The Bacon Cheddar hamburger is the ultimate addition to Johnny Rockets’ menu of favorites, which includes hand-pressed hamburgers grilled to perfection, creamy shakes and fresh American fries. The Bacon Cheddar hamburger has the premium beef and special ingredients for which Johnny Rockets is famous, including a beef patty topped with a slice of cheddar cheese, two slices of bacon, tomato, white onion, lettuce and Johnny Rockets’ special sauce on a fresh bun. “We’re thrilled that Johnny Rockets is featured in the new Viewtiful Joe game,” said Mimi Somerman, senior vice president, marketing, The Johnny Rockets Group, Inc. “The Bacon Cheddar Challenge promotion will allow families and kids to fill up on the tasty treats Johnny Rockets offers while they experience Viewtiful Joe’s latest adventure.” The Bacon Cheddar Challenge begins October 24 and ends December 31, 2005. Official sweepstakes rules are available in stores and at johnnyrockets.com.

For more information about Johnny Rockets, please visit johnnyrockets.com.

About Johnny Rockets For over 19 years, Johnny Rockets has offered the food, fun and friendliness reminiscent of feel-good Americana. Every Johnny Rockets restaurant offers its guests simple, great-tasting food from a menu of all-American favorites, including juicy hamburgers, hand-dipped shakes and malts and freshly-baked apple pie. Guests also enjoy an all-American retro restaurant, servers who know the secret behind getting ketchup out of the bottle, tabletop jukeboxes that belt out tunes for a nickel and authentic d�cor.

Johnny Rockets has received many accolades recognizing it as a top restaurant, including its ranking as the No. 1 full-service hamburger restaurant on Entrepreneur magazine's Franchise 500 list and numerous top 10 rankings from AOL City Guide and Citysearch in multiple categories in cities across the country. Also, Johnny Rockets recently received the “Kids Crown” award from South Florida Parenting magazine honoring Johnny Rockets as the “best fun place for dinner.” Headquartered in Aliso Viejo, Calif., Johnny Rockets boasts 175 corporate and franchise-owned restaurants in 29 states and seven countries. To learn more about Johnny Rockets, visit us at johnnyrockets.com.

About Capcom Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment. Founded in 1983, the company has created world renowned franchises including Resident Evil, Street Fighter, Mega Man, Breath of Fire, Devil May Cry and the Onimusha series. Headquartered in Osaka, Japan, the company maintains operations in the U.S., United Kingdom, Germany, Tokyo and Hong Kong. More information about Capcom and its products can be found on the company’s web site at www.capcom.com.

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