M&m Meat Shops Hosts National Family Dinner Night

KITCHENER, ONT. CANADA | Thursday, September 01, 2005

Canadians encouraged to enjoy a meal with family and friends to support Crohn’s and Colitis Foundation of Canada

M&M Meat Shops is inviting Canadians from coast-to-coast to participate in its first-ever National Family Dinner Night event on Thursday, November 3, 2005 to celebrate what really matters most – time with family and friends. The event is part of M&M Meat Shops’ 25th Anniversary celebrations.

M&M Meat Shops will make a donation to the Crohn’s and Colitis Foundation of Canada for everyone who registers their participation in National Family Dinner Night on the M&M Meat Shops web site: www.mmmeatshops.com.

Family experts and researchers agree that one of the most valuable gifts parents can give their children is time spent together as a family. “Studies show that sharing a meal together as a family can actually play an important role in improving communication between kids and their parents,” says Mac Voisin, Founder of M&M Meat Shops. “With National Family Dinner Night, we want to help busy families connect with some treasured time around the dinner table, while supporting a worthy cause.” Ultimately, getting together for a family meal is not about the time you spend in the kitchen, but the enjoyment you receive from spending time with loved ones. Make Your Family Dinner a Success “Lifestyle changes over the past few decades have greatly influenced the eating patterns of Canadian families,” says Lynn Fraser, an Edmonton-based work-life balance coach, who makes a career out of helping families reduce stress and have more fun together. “Sitting down together for a home cooked meal with the family is becoming less common, especially in households where both parents are working. Just by taking the time to sit down over a satisfying and nutritious meal, kids and parents can reconnect and learn more about each other, strengthening family bonds as a result. M&M helps families achieve better work-life balance by making meal preparation less time-consuming.” Lynn serves up the following simple tips on ways to make dinner an engaging time for the family: It all starts with a great environment. Turn OFF the TV – muting the commercials doesn’t count! Instead, turn on some light background music that is acceptable to everyone. Invent a new twist on dinner logistics, such as having a Backwards Meal. Life is short – eat dessert first! Children will flip over this the first time you try it! Keep everyone engaged in conversation, especially kids. Talk about things that everyone at the table enjoys; such as pets, music and sports – and avoid disgusting topics like bathroom humor, blood and gore! Start conversations by asking questions that require more than a “yes” or “no” answer. Smile. Laugh. Even after a stressful day! Your mood at the table will greatly influence how your family interacts with each other during and after dinner. Make it a priority to eat dinner together as often as possible. Even 20 minutes is fine on busy nights! If you’re not eating together now, start with slotting in a family dinner date on the calendar, minimum of once a week. Dinner at the Speed of Life “We know today’s families are busier than ever and coordinating time to enjoy a family dinner can be a challenge,” says Mr. Voisin. “From the very founding of M&M Meat Shops in Kitchener, Ontario in 1980, our success has been based on providing quality, convenient meal solutions that offer families a helping hand. Our hundreds of meal ideas can help families keep up with the speed of life.” The Ultimate Family Reunion For twenty-five years, M&M Meat Shops has been bringing families together, and National Family Dinner Night is just one part of its 25th anniversary celebrations to say thank you, and give back to communities.

To further commemorate this special anniversary, M&M Meat Shops is launching The Ultimate Family Reunion Contest. The contest runs from October 1 until November 26, 2005, and will allow one lucky family to win a reunion for 25 at Whistler Blackcomb in British Columbia, complete with return airfare for 25 family & friends, a 4 day/3 night stay at the Fairmont Chateau Whistler hotel and an M&M family barbecue (prize value $50,000). Secondary prizes include: 1 of 4 Whirlpool® Kitchen Suites (awarded regionally – prize value $5,400); 1 of 400 Vermont Castings Premium Gas Barbecues (one awarded at each store – prize value $1,299); FUJIFILM FinePix Zi Digital and QuickSnap Single-use Cameras (60 digital cameras valued at $500 and 120 QuickSnap cameras valued at $15); and, M&M Gift Cards (60 - $50 Gift Cards). Plus, there are instant bonus prizes for MAX Members (228 - $50 M&M Gift Cards). When customers make a purchase at any M&M location from October 1 until November 26, they will receive one Entry Code Game Card with every $50 they spend (up to a maximum of 5 per day). Then, they can visit www.mm25th.com to register their entry codes to win the great prizes and submit their Grand Prize Family Reunion entry – a 50 to100-word essay that answers the question “What makes my family special?” Bringing Families Together for 25 Years The M&M Meat Shops concept is proving more relevant than ever before. With more than 400 locations across the country, the company is considered to be one of the most successful franchisee networks and the largest specialty frozen food retailer in the country.

A Kitchener-based business, M&M Meat Shops opened its first store in 1980. The chain now has 400 locations across Canada. M&M Meat Shops offers hundreds of meal ideas for today's busy families in just one aisle with products ranging from succulent steaks to delicious desserts and convenient meal ideas. For more information on M&M Meat Shops or for tips on hundreds of meal ideas visit www.mmmeatshops.com. For more information, please contact: Natasha Lasiuk, Adriana Lurz or David Weinstein at Strategic Objectives: Tel: (416) 366-7735; Fax: (416) 366-2295; Email: nlasiuk@strategicobjectives.com.

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M & M Meat Shops Ltd.
640 Trillium Dr., P.O. Box 2488
Kitchener, ON

Phone: (519)895-1075
Fax: (519)895-0762

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