In September 2002, during Leukemia Awareness Month, a new partnership between Mrs. Fields (MF), The Leukemia & Lymphoma Society (The Society) and NBC's Days of Our Lives (DOOL) will raise funds to aid leukemia research through "Light The Night" walks in 220 U.S. cities. Registration forms for the walks will be available in any of the 450 Mrs. Fields stores nationwide. Part of the "Winning is Sweet ... So Are the Days of our Lives" amateur chef contest, the winning recipe will become a Mrs. Field's product and 5% of the sales will benefit the Society. To sweeten the deal Mrs. Fields' Mail Order Division will donate an additional 5% of sales of a specific product purchased at www.mrsfields.com during the month of September 2002. Registrants may also wish to join "Team Mrs. Fields" by visiting www.lightthenight.org . The winning dessert-maker for the "Winning is Sweet ... and so are the Days of our Lives" contest will travel to Hollywood for a walk-on-role on NBC's #1 rated daytime drama and win a $1,000. The winning recipe will be the featured new product in each of Mrs. Fields 450 stores beginning October 2002 and ending February 2003. "Our partnership with Days of our Lives affords us the ability to help the Society raise more money to help eradicate this disease," said Frann Wolfe, SVP Marketing, Mrs. Fields Famous Brands. "We're thrilled that our 'Light The Night' walks will be part of the Days of our Lives show, following on the heels of a cookie contest storyline," said Richard J. Geswell, Executive Vice President, The Leukemia & Lymphoma Society. Mrs. Fields Famous Brands, which includes Mrs. Fields' Cookies, Original Cookie Company, Great American Cookies, Pretzel Time, Pretzelmaker, Hot Sam and TCBY Yogurt & Ice Cream, is the most widely recognized and respected brand name in the category of fresh-baked products. Currently, Mrs. Fields Famous Brands operates 3400 locations nationwide and 80 international locations. In addition, there are over 450 company-owned and franchised Mrs. Fields Cookies stores now operating in the U.S. Mrs. Fields Cookie stores, first established in 1977, are in 57 countries throughout the world, including Canada, Mexico, Brazil, Dominican Republic, Hong Kong, Malaysia, the Philippines, Singapore, Thailand, Bahrain, Australia, United Arab Emirates, Lebanon and Taiwan. Mrs. Fields Famous Brands is headquartered in Salt Lake City, Utah. The Leukemia & Lymphoma Society, based in White Plains, New York, is the fastest-growing voluntary health organization with a nationwide presence. The Society's mission is to cure leukemia, lymphoma, Hodgkin's disease and myeloma, and to improve the quality of life of patients and their families. Since its founding in 1949, the Society has provided more than $280 million for research specifically targeting blood-related cancers. The Society can be contacted at (800) 955-4572 or www.leukemia-lymphoma.org .
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