Systems Paving Announces 'Ground Breaking' Franchise Opportunities Nationwide

After transforming tens of thousands of tired old driveways, walkways, patios and pool decks into paving stone masterpieces, an innovative company based in Southern California announced plans to “pave the way” for ambitious entrepreneurs to break new ground into the franchising industry.

Systems Paving, the nation’s leading home-improvement company that specializes in beautifying driveways and other residential hardscapes with interlocking paving stone patterns unveiled plans to offer franchise opportunities across the United States.

Following significant success with four corporate-owned locations in California and franchises in Denver, Chicago, Atlanta and Boston, Systems Paving has decided to expand throughout the nation via franchising. Since its introduction in 1992, Systems Paving has grown at a rate of 40 percent each year, with annual sales of more than $30 million last year and expected sales revenue of $100 million by the end of 2008. “We are rapidly gaining the reputation throughout the country as ‘the’ company that is revolutionizing the paving industry as the preferred choice for home and property owners’ hardscapes,” said Larry Green, CEO. “We give our franchisees the powerful tools they need to succeed. We have demonstrated significant success with profitable franchises operating in a limited number of markets, and now we’re ready to apply our proven systems on a larger scale with national expansion.” Green, who experienced tremendous success operating an interlocking paver company in Johannesburg, South Africa, came to the United States in 1992 seeking to be part of the stone-paving trend in America. It was then that Green met Doug Lueck, a sales executive working in the U.S. paving industry, and decided to partner with him to form Systems Paving. They opened their first location in Newport Beach, Calif. in 1992, and began franchising the concept in limited markets in 2001.

A Solid System Green said the key to operating a successful franchise is directly related to competence in sales and business management, and industry experience is not necessary for managing a successful Systems Paving franchise. Franchisees hire sales professionals and installation crews, whom both receive on-site training from Systems Paving’s corporate veterans. Additionally, training sessions for construction managers and sales consultants are offered at Systems Paving headquarters.

Entrepreneurs wanting to start a Systems Paving franchise need between $100,000 and $200,000 in working capital, which includes the initial franchise fee of $39,750. Included in the initial franchise fee, franchisees receive comprehensive training and consultation, including access to Systems Paving software programs, which aid in monitoring leads, sales, job cost and reports. Also included is PaverImager�, an imaging program that allows franchisees to take digital photos and generate the effect interlocking paving stones can have if installed on a customer’s driveway. To keep costs down, franchisees are not required to carry inventory, and materials are typically delivered on-site. This method eliminates the difficulties and costs of storage space, on-site logistics and allows franchisees to only order the required materials for each individual job.

Systems Paving offers a detailed, systematic plan to start, sustain and grow a business, added Lueck. By having an established business system, a results-oriented direct marketing program and an opportunity to be the frontrunner in a growing trend, Systems Paving has instituted a business poised for growth. Systems Paving’s direct marketing program is a targeted, focused campaign that generates sales leads from day one, added Lueck.

“We train, and continue to train, each Systems Paving franchisee to build a successful business,” Lueck said. “We realize that our success is directly tied to how well a franchisee performs, so it only makes sense to provide them with exceptional support and tools to grow and operate every aspect of their business.” Interlocking Stones vs. Everybody Else With an estimated 50,000 homeowners as prime potential customers for Systems Paving’s services in each franchisee’s territory, potential profit margins are a huge draw for ambitious entrepreneurs. In fact, in communities where Systems Paving currently exist, word of mouth is creating rapidly increasing demand for the company’s interlocking paving stone concept.

According to Green, increased property value is a driving factor in many homeowners’ decision to hire Systems Paving for hardscape projects. Instead of simply repaving traditional blacktop or cement, homeowners are finding that Systems Paving’s interlocking stones add beauty to their homes, creates a more durable surface and boosts the value of their property. In fact, Systems Paving offers a lifetime product guarantee for its services based on the premise that hand-placed interlocking stones are four times stronger than cement, do not crack or shift, and are practically maintenance free.

While cement and blacktop are typically poured onto a surface, harden, and then become large, rigid masses, Systems Paving’s individually placed paving stones are secured by a method that allows the pavers to distribute weight. Therefore, they never move, shift or crack. “We consider our work to be a form of art,” Green said. “Each installation is a unique expression of the homeowner, ranging from a standard brick pattern to majestic mosaics. We take pride in providing homeowners with detailed exterior stone work that they are proud to have outside their home and will last a lifetime.” About Systems Paving Systems Paving Franchising, Inc., based in Newport Beach, CA, was founded in 1992 by Doug Lueck and Larry Green, with a combined 38 years in the home-improvement industry. Systems Paving is an interlocking paving stone concept that far surpasses the beauty and reliability of traditional cement and blacktop. Currently, four franchisees and four corporate-owned Systems Paving locations operate in the United States, with projected combined annual revenues of more than $40 million for 2004.

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