We're Rolling Pretzel Company Named Best Undiscovered Franchise

In its search for the best emerging franchise opportunities in Americe, IdeaFarm President Sean Kelly named Alliance, Ohio-based We're Rolling Pretzel Company first discoveries of 2006.

The national search for the best "undiscovered" franchise opportunities is being conducted by IdeaFarm, a leading franchise growth consultancy, as a way to spread awareness of the big opportunities being made available by many smaller chains offering franchise programs. "People traditionally think that owning a franchise means running a McDonald's�, Subway� or other mega-brand," said Kelly. "But there are many great opportunities, like We're Rolling, that aspiring entrepreneurs can start with the help of conscientious small companies most people have never heard of." The franchise concepts selected for the "Best Undiscovered Franchises" list quality of their operational systems, consumer appeal, growth potential, corporate culture and philosophy of management. According to Kelly, they also look for businesses that would be rewarding to own, on both a personal and professional level, and are run by dedicated, likeable support teams. Kelly, who was Director of Marketing for segment pioneer Auntie Anne's in the 90s, praised We're Rolling Pretzel company and founder Kevin Krabill: "Kevin Krabill and his team have remained focused on providing an excellent product to the customer, and strong guidance and support to his family of franchise owners. By building a strong foundation, We're Rolling is ready for strong, but controlled, growth." We're Rolling Pretzel Company has been rolling in the (soft pretzel) dough since 1996. The Alliance, Ohio-based franchise company, headed by CPA Kevin Krabill, has been quietly adding locations in regional malls and in Wal-Mart Supercenters throughout Indiana, Kentucky, Michigan, Ohio, Pennsylvania and West Virginia. With more than 50 units open and several in development, We're Rolling is poised to double its size in the next two years. The three other franchise companies named to the list are Hollywood Tans (Mt. Laurel, NJ), 7 Valleys Custom Blends (Hilton Head Island, SC), and American Ramp Systems (South Boston, MA). The four promising franchise companies are featured in the new ebook "IdeaFarm's Best Undiscovered Franchises Vol. 2" available for free download at IdeaFarm.net and FranchiseMarketing.Com.

About IdeaFarm IdeaFarm is an award-winning brand development and marketing services firm specializing in franchise growth. IdeaFarm's extensive client list includes BP Amoco, Roy Rogers, ACE Hardware, McAlister's Deli, Dun & Bradstreet, Alphagraphics, Chem-Dry, The Tribune Company, Greenview/Preen, Valvoline, Texaco Europe, Auntie Anne's Pretzels, Saladworks and Quaker Steak & Lube. In the past 18 years, IdeaFarm founder and president Sean Kelly has consulted with nearly 200 franchise companies. He is the former Director of Marketing of Auntie Anne's Pretzels and the former Vice President of an international franchise consulting firm.

Download Full Guide: http://www.ideafarm.net or http://www.franchisemarketing.com About WRPC (We're Rolling Pretzel Company) WRPC, Inc., the franchisor of We're Rolling Pretzel Company outlets, is based in Alliance, Ohio. We're Rolling Pretzel Company provides customers with homemade soft pretzels, pretzel sandwiches and a variety of beverages. The first store opened in October 1996 and the company has been franchising the concept since January 2000. The We're Rolling Pretzel Company system is currently comprised of 53 locations across six states: Indiana, Kentucky, Michigan, Ohio, Pennsylvania and West Virginia. There are two additional locations currently under construction. Single unit, multiple units, and area development opportunities are available throughout the United States. For more information about We're Rolling Pretzel Company products or locations, visit the company's website at www.wererolling.com or call 1-888-549-7655.

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