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NEW YORK | Wednesday, August 10, 2005
Based on the successful completion of a pilot project to photograph Cendant's franchised Howard Johnson and Travelodge hotels in California, Cendant Hotel Group has contracted with VRX to photograph Howard Johnson and Travelodge hotels throughout the United States. Under the agreement, VRX will photograph each property and provide a brief description of the amenities, room types and services offered by each hotel.
"Being selected by Cendant Hotel Group, the largest hotel franchisor in the world, to provide custom content services is an accomplishment that everyone at VRX is proud of," stated David MacLaren, President and CEO of VRX. "Our agreement with Cendant Hotel Group will allow us to grow our custom services division and further diversify the services that we offer. To meet Cendant Hotel Group's current content needs, we will be increasing the size of our photography and image editing departments and adding additional production and planning resources. We look forward to exceeding all of Cendant Hotel Group's expectations." VRX has been providing industry leading visual content solutions to the online travel industry for the past five years and is recognized as a global leader in producing consistent, high quality, interactive, visual content. Utilizing teams of highly trained photographers and image editors along with high end photography equipment and proprietary production infrastructure and processes, VRX continues to set the standard for online visual content.
About Cendant Corporation New York City-based Cendant Corporation provides travel and residential real estate services to businesses and consumers in more than 100 countries. Cendant Hotel Group, based in Parsippany, N.J., is the world's largest lodging franchisor with 6,356 hotels representing 513,811 rooms on five continents under the Super 8, Days Inn, Ramada, Travelodge, Howard Johnson, Knights Inn, Wingate Inn and AmeriHost Inn brands. Cendant's franchised hotels sell nearly one out of every five economy and midpriced room-nights in the United States, and Cendant franchises 10.3 percent of the entire U.S. hotel room supply, according to Smith Travel Research and Cendant financial data. All hotels are individually owned and operated under franchise agreements with Cendant subsidiaries.
About VRX VRX Studios, a wholly owned subsidiary of VRX Worldwide Inc. (www.vrxworldwide.com), is the world leader in producing and syndicating high quality, web-ready visual content that educates, inspires, and compels travel consumers. Leading travel brands like Carnival, Hyatt, Virgin Holidays, Southwest Vacations and many more rely on VRX's stunning visual content to educate and engage existing and potential customers. Each month, millions of consumers interact with VRX's destination and hotel content in their search for the perfect vacation. To find out more about VRX Studio's products and services, visit www.vrxstudios.com
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Travelodge Hotels
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NJ
Phone: (403) 259-9850
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