Dcs Oklahoma Franchisees Make Front Page Of Tulsa World Business News

The January 11, 2006 edition of the Tulsa World Business News featured a front page article about the opening of Tom and Barbara Keenze's Owasso Dry Cleaning Station Plant store. In the article, Tom and Barbara Keenze tell about why they chose to become franchisees of Dry Cleaning Station over other franchises they looked into. "We looked at restaurant franchises, we looked at a number of things," Tom said. "Dry cleaning seemed steady," he said, and Dry Cleaning Station's business philosophy "matched their own." One of the most important factors the Keenze's took into consideration in making the decision to own a Dry Cleaning Station franchise is the company's commitiment to the environment. Dry Cleaning Station is affiliated with GreenEarth Cleaning, a Kansas City, MO based company which offers a cleaning process using a nontoxic, odor-free, environmentally safe solvent. The solvent's selling points are its gentle impact on clothing and its wide-ranging cleaning abilities, including use on buttons, beading and even leather. "It leaves materials soft, without any odor and with less wrinkling and stiffness," Barbara Keenze said. "There is no chemical interaction with materials; the solvent just carries a detergent to the clothes and rinses away the dirt and oils it traps," she said.

"What GreenEarth is, is just good for everybody," Tom Keenze said.

Dry Cleaning Station states - and the Keenzes agree - that career minded consumers are more environmentally conscious now as well as pressed for time. They are also looking for quality, value and customer attention beyond the standard.

Small business success tends to come from developing and targeting a specific market, and Dry Cleaning Station has identified that niche. "They're focused on personal service," Tom Keenze said. "We think their benefits make them a strong offering."

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