Family Financial Centers, LLC, the true innovator in the alternative financial service market, today announced the conversion of CheckCash USA, a regional provider of payday loans with locations in the greater Knoxville, Tennessee area. This conversion will add 11 locations under the Family Financial brand and give Family Financial Centers a foothold in this area of the country. "This will facilitate Family Financial Centers' launch of a stand alone payday loan center to compliment our full service financial center locations," commented Paul W. Eckert, President and founder of Family Financial Centers. Bruce Chamberlin, Executive Vice President and co-founder of Family Financial Centers, pointed out that this will allow Family Financial Centers to expand how we go to market with our standard full service location as well as our Store 'n Store kiosk option. Lester R. KeFauver, President of CheckCash USA, stated that "joining Family Financial Centers at this time was the correct decision for my company as it will allow for rapid expansion facilitated by Family Financial Centers' acquisitions of existing locations and aggressive franchise program, offering opportunities to entrepreneurs looking for good returns on their investment." About Family Financial Centers Family Financial Centers is the "Quantum Leap" forward in the evolution of the alternative financial service center. Located in attractive suburban centers, Family Financial Centers have the systems, ambience and professionalism of a traditional bank. FFC offers a full array of financial services including check cashing, money orders, wire transfer, tax preparation services and short-term consumer loans. Family Financial Centers is committed to raising the standard for alternative financial service providers both for product offerings and the way they are delivered to the market. Our centers are conveniently located to our customer's home or work. We are fully automated with systems that keep the average transaction time to just a few minutes. This allows our customer to have all of their financial needs taken care of conveniently and efficiently, in an environment that is upbeat, professional and friendly. Family Financial Centers is rapidly expanding through acquisition and conversion of existing financial centers to the Family brand.