Andy Bailen And "Celebrations" The Party And Seasonal Superstore" Teams Up With Party America

Monday, April 17, 2006

Party America, a 270 store leading retailer of party supplies nationwide, announced today that Andy Bailen, the Founder & CeO of, "Celebrations! THE Party and Seasonal Super Store" based in Clifton New Jersey, has signed an agreement to convert "Celebrations!, THE Party and Seasonal Super Store" to Party America branding and will begin operating as a full franchise member immediately.

"Due to the recent changes within the Party Industry," explained Andy, "I began looking at several options to best position "Celebrations!". I have studied Party America's business model carefully and I have become a huge believer in it. Their product assortment is strong, their store design is dynamic, their advertising is compelling and their management team is exceptional. I believe that I found the ideal opportunity." "We are very pleased to have Andy and his retail operation as part of the Party America franchise group," said Marty Allen, CEO, Party America. "We feel that Andy's success in the party superstore business and his extensive and successful background will integrate very nicely with Party America and will provide a win for both retailers in the challenging environment that currently exists in the party super store business." About Andy Bailen ANDY BAILEN founded "Celebrations! THE Party and Seasonal Super Store" in August, 2004 and quickly developed a business that was approaching $4 million in sales in its first full year. Prior to developing his own party superstore business, Andy was Executive Vice President of Merchandising and Marketing for Party City Corporation in Rockaway, New Jersey with responsibilities that included direct management of all buying, merchandising, visual merchandising, planning & allocation and supply chain efforts, as well as involvement in real estate, information technology, finance and store operations. Andy has also held senior leadership positions with NET Connections, Inc., Hollywood.com, Inc, Blockbuster Entertainment Group and Noodle Kidoodle, Inc. About Party America PARTY AMERICA, America's favorite party superstore, is the leading retail innovator and second largest operator of party supply stores in the United States with over 210 company-owned stores, more than 60 franchises, and a presence in 45 states. The company is currently awarding franchises throughout the 50 states and internationally. Party America deliver a wide selection of party goods at a great value, coupled with providing fun and imaginative party ideas to the consumer through a well-trained group of people in each store. For more information see www.partyamerica.com

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