Pr Newswire Forms Strategic Alliance With Prstore For Distribution Of Small Business News Releases Nationwide

PRstore, an emerging national chain of retail marketing franchises catering to the promotional needs of America's small businesses, announced today that it has named PR Newswire the exclusive distributor of news releases generated by PRstore clients.

Under the agreement, news releases prepared for small business clients in PRstore locations across the country will be distributed exclusively by PR Newswire, which offers broad reach to print, broadcast and online media in local markets, nationally and overseas. PR Newswire content is also widely indexed on leading Internet search engines. A new retail concept, PRstore is rapidly being recognized as "America's marketing superstore". Currently, PRstore has 17 franchise locations in Atlanta, Charlotte, Raleigh, Detroit, Cleveland, Phoenix, Memphis, and throughout Southern California in Santa Barbara, Redlands, Studio City, Ventura, Woodland Hills, Pasadena and Irvine.

"The comprehensive distribution, monitoring and tracking services offered by PR Newswire are a great fit for our small business customers, many of whom do not feel they have the same access to media coverage enjoyed by larger businesses," Daniel S. Fragen, chief executive officer of PRS Franchise Systems, LLC, franchisor of PRstores, said. "I am confident this expanded offering using PR Newswire will serve America's small businesses well." PR Newswire offers comprehensive distribution to thousands of mainstream media including newspapers, radio, television, consumer and trade magazines, and more. Through this arrangement, America's small business owners will also be able to reach industry trade publications and thousands of Web sites, leading portals and search engines including Yahoo!, Google and AOL.

"An effective public relations strategy is integral to the success of any small business," said Pamela Bartlett, director of Strategic Channels, PR Newswire. "PR Newswire is pleased to be able to assist small businesses around the country with some of their most important PR tactics - issuing, targeting and monitoring their news." PRstore was created to provide marketing tools, promotional products and expert advice to small businesses, non-profits, civic groups, faith-based organizations and individuals who do not traditionally utilize full-service ad agencies and public relations firms.

PRstore's emphasis is on convenience, ease of access, affordability, and the availability of marketing products purchased by customers who know what they need or who can be guided by PRstore's professional sales staff.

With its comprehensive offerings for small businesses, The PRstore concept mirrors some of the most successful retail formats introduced over the past two decades dedicated to assisting small businesses. PRstore's founders say the concept expands this popularly accepted and profitable trend to the most critical need of business next to money itself - marketing.

To listen to PR Newswire's podcast interview with PRstore Partner Mike Butler, click here.

About PRstore PRstore is a national franchise launched in August 2002 by PRS Franchise Systems, LLC. The company's flagship store opened in Charlotte, North Carolina, in that city's thriving banking district in 2001. More than 350 stores are expected to be in operation in the next five years in high-traffic retail areas around the country. Currently, stores are located in Charlotte, Raleigh, Grand Rapids, Michigan, Royal Oak, Michigan, Cleveland, Phoenix, Memphis, Atlanta and throughout Southern California in Redlands, Santa Barbara, Ventura, Studio City, Woodland Hills and Irvine.

About PR Newswire Now in its 52nd year, PR Newswire Association LLC provides electronic distribution, targeting, measurement and broadcast services on behalf of some 40,000 corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations reach a variety of critical audiences including the news media, the investment community, government decision- makers, and the general public with their up-to-the-minute, full-text news developments.

Established in 1954, PR Newswire has offices in 11 countries and routinely sends its customers' news to outlets in 135 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking news from the source. PR Newswire's leading services include ProfNet Experts(SM), eWatch(TM), MEDIAtlas(TM), Search Engine Visibility (SEV), MediaRoom, MediaSense(TM) and MultiVu(TM). PR Newswire is a subsidiary of United Business Media plc of London.

Contact: Jason Rando, on behalf of PR Newswire, 646.536.7025 or [email protected]; Mike Butler, on behalf of PRstore, 704.333.2200 or [email protected]

For More Infromation Please contact:
Mike Butler
Phone: 704.333.2200
Email: [email protected]

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